Case Study of Rural Rebranding by the Forestry Commission in Wales Coed-Y-Brenin Forest, Snowdonia

The first 200 words of this essay...

Case Study of Rural Rebranding by the Forestry Commission in Wales

Coed-Y-Brenin Forest, Snowdonia

The need to rebrand

The Forestry Commission was set up in the 1920's, after WW1. Its main objective was to make lots of timber reserves, just in case for another war. The timber was used in trenches and in mines.

It ignored some aspects of countryside management until recently. This was because they just planted the fastest growing trees, such as non-native coniferous trees. These took over the land and lots were planted (1940's-1960 and more). But then they started to think of conservation (1980's). Also in 1992 the Rio de Janeiro Earth Summit was held. This was the first time sustainability as a policy was talked about and also protection. Then in 1998, the forest strategy was introduced; and they were the first country to have one. A new strategy was released called 'Woodlands for Woods'. This has a 5 year action plan (2010-2015) and then another one is released. This strategy was revised 2 years ago and is always a work in progress. This lasts until at least 50 years, where each new party has to follow this.

Rebranding