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Case Study of Rural Rebranding of Blaenau Ffestiniog

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Introduction

Case Study of Rural Rebranding of Blaenau Ffestiniog The town is very small and is surrounded by mountains. So it is in a mountainous area, with lots of slate; it is also in a valley and overlooks one too. Its current population is 5000, including Llan Ffestiniog (Although the population reached a peak of 12,000 during the height of the slate industry). The need to rebrand Blaenau Ffestiniog needed to be rebranded for many reasons. One reason is that when the slate mining industry has decreased dramatically since World War 1. Worker numbers have considerably shrunk, from into the 1000's, now into the 100's. It is now a material that is used less. They also don't have a 'big' chain store, such as Tesco or Morrison's; they only have a McColl's and a Euro Spar. Blaenau Ffestiniog has recognised their weaknesses and threats from their SWOT analysis taken. Here is a list of weaknesses and threats from the town's SWOT analysis. As you can see, there is a large list of weaknesses and also a list of threats, even though this list is smaller, each point is huge for the town. All of these weaknesses add up and follow on from each other, like a multiplying effect, such as the lack of specific shops and a fairly limited environment mean that the population is declining. ...read more.

Middle

The objectives were to rebrand Blaenau Ffestiniog, so it can compete with other towns and bring in even more people and tourists willing to spend. The Miller report was used to see if the project was feasible or not. The stakeholders were the people of Blaenau Ffestiniog and organisations that planned the scheme, as well as anybody that put money into the project, such as Blaenau Ymlaen, the Welsh Assembly Government, the Convergence European Regional Development Fund and people from the private sector. How successful has the rebranding scheme been? From my fieldwork of Blaenau Ffestiniog, nothing has really been done. When I walked around, I only saw one bit of the town redone (new brickwork and slate chipping as decoration on the side), but the house next to it was boarded up. Everything else had nothing done to it. So none of the proposed plans have been carried out yet, or even started. From the data collected from questionnaires of Blaenau Ffestiniog, many people think that there has only been some change, but this wasn't on the physical redevelopment, but more about recycling and culture and leisure. For many things, mainly physical redevelopment, many people thought that there was no change at all, or just a slight amount has been done. ...read more.

Conclusion

There were only 3 pedestrians seen as well. As a comparison, we also went to Porthmadog. This score was higher, scoring 40 out of 60. This is telling us that Porthmadog is going in the right direction and is at a good stage. There were also more vehicles (16 cars and 6 other vehicles) and pedestrians (28), meaning that the businesses are getting people and Porthmadog is making money. It also tells us that it is being visited by people, also by having 2 train stations and by having multiple bus routes go through. In conclusion, I think to a great extent, that Blaenau Ffestiniog's rebranding, so far, has been a failure and hasn't had any success. None of the objectives, aims, or plans have been carried out or have even started yet and the finishing date was meant to be 2013, a date that is not looking achievable. So all these years have gone by, and have seemed like time wasted. These plans should have been underway by now, and some should have been completed, or near completion. So funds may have dried up, but I'm sure that the money they already have (around �6 million), they could have put into good use by now. Even the people of Blaenau Ffestiniog think that there has only been some improvement, only a minority think that there has been great improvement and only some think there has been no change. ?? ?? ?? ?? ...read more.

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