Global means to introduce the company world wide. To make the company known to the whole world rather than just one country.
- What is globalisation?
Globalisation refers to the way a company sets out to operate in exactly the same way throughout the globe using the same packaging, the same products, the same adverts, etc., in every country in which it operates.
- What is internationalisation?
This refers to the way in which companies expand their operations overseas in order to exploit new markets.
4. To be competitive an organisation needs to ...