Describe the fieldwork and research you would undertake in order to examine the success of rebranding solutions in an urban area
by
laracroft101 (student)
Describe the fieldwork and research you would undertake in order to examine the success of rebranding solutions in an urban area (15)
For my research I would collect this secondary data by looking online on past and present blogs or forums to see opinions of residents and visitors about their views on the area before rebranding and after the rebranding of the area and how it was a success or a failure. I would look at photographs online, or in books, of the area, before and after rebranding had taken place to see the visual differences in the area. I would also research what was done to rebrand in the area, ie. What strategies were implemented and how was the place rebranded, e.g. by culture (Liverpool), or sport (East London 2012 Olympic games). Census UK also have useful information showing figures of unemployment in the area, GDP per capita in the area, crime rates, unemployment rates etc, and I would compare these over the last 30 years to analyse how the rates have changed. I may also have a look on youtube to see videos of the area or videos showing sites beforehand, and after rebranding. Another element of research I would undertake is looking at maps, pior and post rebranding to see if there are any major road changes showing improvement in access to the area. Furthermore, Google earth would also be a place I would gather data from allowing me to analyse satellite images of the area and help me choice where I will conduct my fieldwork.
