Examine the link between deprivation and the need for rebranding in some rural areas.

Rebranding is an important method in altering the mostly negative attitudes of people about a specific area. The method if rebranding can be used as a means of improving the quality of a place and the perception of an area. This can have a positive effect on a (rural) area as it can lead to inward investment and increased tourism. This will in turn cause a boost in the local economy as more money is being circulated across and between businesses. As social attitudes improve then it will consequently attract other businesses to open in the area. This will generate more jobs for local residents, which is known as the multiplier effect. Overall from simply rebranding an area there will be a considerable amount of positive spirals in the area.  

Deprivation can be very common in rural areas; this could mean that specific rural areas are in need of rebranding, as through rebranding it is possible to improve a deprived area and solve some of the problems such as unemployment and lack of opportunities. It doesn’t necessarily mean that an area suffering from deprivation will be transformed if it was rebranded. Also as there are different levels of deprivation, some areas will need much more improving than others, this can lead to specific priorities such as coastal areas as they are commonly popular destinations by tourists. This will mean coastal areas will be at the top of the list for rebranding. The fact that some rural areas are so deprived they may be in need for serious rebranding, as this will mean the economy is likely to grow as more jobs are created for local citizens, which can cause the area to become wealthier and have more opportunities.

Not all areas will be rebranded as some areas may be preferable than other areas, some rural areas may be touristic or have better infrastructure meaning that they are more likely to be invested in by private investors. Areas which are highly accessible may are more likely to receive rebranding meaning the process of rebranding may be bias. In addition not all rural areas may be in need for rebranding as some rural areas are coping efficiently and aren’t reliant on rebranding to improve the area.