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Explore the Interplay Between the Interests of Academics and Practitioners in Strategic Management.

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Introduction

Explore the Interplay Between the Interests of Academics and Practitioners in Strategic Management. Name : Claire Duff Course : BA Business Studies Year : 4 Student Number : Marking Tutor : David Shuttleworth Total Words : 2041 The main requirement in today's business environment is profit and success. In many cases managers and executives of organisations are unable to reach these goals without the introduction of ideas from a third party, this is where academics, practitioners and gurus enter the picture. Employees are able gain new ideas through either the reading of academic articles such as journals and academic magazines or workshops held by gurus and practitioners. It is quite apparent that although academics and practitioners have different ideas and methods of introducing these ideas to organisations, there is some common ground upon which the two meet. It has been argued that gurus have been around far longer than people think. Some journals believe that the Victorian poet Alfred Lord Tennyson was one of the first management gurus. In his poem "Oenone" it offers an insight into leading a successful enterprise "In just two lines, the poet captures the essence of leading an enterprise successfully : Self reverence, self knowledge, self control. These three alone lead life to sovereign power." (Tennyson on management: Volume 64: Issue 5 : Start page 70: Ivey Business Journal : London, May/June 2000.) In order to understand what an academic, a practitioner and guru is, a definition of each is listed below. ...read more.

Middle

(Across the Great Divide : Knowledge creation and transfer between practitioners and academics: volume 44: Issue 2 : Start page 340 : Academy of management Journal : Briarcliff Manor Apr 2001) Warwick university is an ideal situation in the UK, as this university if required could probably still support itself even if the government reduced or completely took away its funding, purely on business relationships it has built. In the USA development of these relationships have happened on an increased scale, in 1990 approximately $4.12 billion was spent on co-operative research by universities for large organisations. It is quite apparent that this is the way forward for academics and practitioners to interplay with each other as well as business. Using the universities it also allows organisations to interact with students and managers of the future. It has been argued that since as far back as 1984 by Kaplan that there is not much need for the use of academics in business. "Academics should spend more time identifying techniques which practitioners found valuable instead of developing irrelevant theory." (Development in user-friendly accounting research: volume 71 : Issue 7: Start page 40: management accounting: London July/August 1993.) However, I tend to disagree with this, academics do not appear to be as useful in the everyday working environment as practitioners or gurus, however academics do offer significant insight to the benefits and drawbacks of strategies which practitioners and gurus tend to overlook or do not understand. This is largely due to the difference of language used by the different groups. ...read more.

Conclusion

This has led to practitioners overtaking academics as these people can no longer wait for these theories to be tried and tested. It is forcing practitioners to predict what will happen in the global context, meaning creating their own strategies and theories to implement within organisations. Academics are now looking at these theories and elaborating upon them to come up with their new ideas. This shows that practitioners have now assumed the role of academics leading the way with strategic management and theories. "the data indicate that in some cases, practitioners are actually running ahead of research knowledge of organisational scholars. Practitioners have had to implement strategies as diverse as sustainable development globalisation etc." (http://users.wbs.ac.uk/ephemera/issue12/david.htm) In conclusion I do believe that there is some interplay between practitioners and academics, however, there could be more. Obviously due to the intense competition within the workplace both are now being forced to research each others ideas, as economic, political and environmental factors are pushing them closer together. However, these three factors are also, at the same time pulling them further apart as well. It is basically a push pull theory. Gurus appear to be somewhere in between the two groups, gurus seem to use academic theory and strategies, but they use practitioners language and innovation to get their ideas across to managers and executives. I don't believe there will ever be complete interplay between the two groups as they have to many differences. However, I can see them getting closer and sharing more ideas as the market gets more competitive. ...read more.

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