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GlobalizationHonda puts cost-effective plants in areas that best meet the needs of local customers. They call this strategy "glocalization", w

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History Honda Motor Company is a leading manufacturer of automobiles and motorcycles in the world. Honda not only produces automobiles and motorcycles, it also produces power equipment such as lawn mowers, ATVs and portable generators. With many facilities throughout the world, Honda's headquarters is in Tokyo, Japan. The founder of Honda, Soichiro Honda, was truly a man before his time. He was a mechanical engineer who was very devoted to automobile racing and motorcycles. Honda was very successful in the motor industry. He made piston rings and sold them to Toyota. Everyone knew that Honda knew what he was doing, even before he made it big. In 1948, Honda founded Honda Motor Company and made motorcycles. With Honda in charge of the company, he was able to double the horsepower of the conventional four-stroke engine. This put them ahead of everyone else for about 20 years. No one could touch them. In 1959, Honda Motor Company was established to sell motorcycles in America. During the 1960s, the company branched out and began producing its first automobiles and trucks. In 1972, Honda introduced the Honda Civic and began claiming the automobile world. ...read more.


Community Honda wants to give power to the people to create a more important society for generations to come through activities for young people focused on the environment, creativity, as well as educational and cultural exchanges. They sponsor educational programs with hands-on learning. Honda recognizes that experience, sensation and discovery lead to learning, and by supporting programs that stimulate curiosity and help develop human potential, which puts them one step further. They are working to give future generations the power to realize their dreams. Honda supports activities that are best for the local community, such as open houses, factory tours and public events, as well as activities to beautify the environment of its facilities in order to uphold a friendly coexistence with the community and the natural environment. Overseas environmental conservation activities include involvement with the Joyful Forest Project, involving employee and retiree volunteers. In North America, they are supporting Little League Baseball's Urban Initiative and Eagle Rock School with its fresh educational approach, and they also contribute too many other educational programs and charities. Honda also supports various localized educational and environmental activities, as well as independent regional initiatives adapted to each area in Europe and Asia. ...read more.


government, represents the first of their efforts. These vehicles were delivered to the governments of Los Angeles and Japan in 2002. Honda's goal is to continue to pursue environmental conservation in all its corporate activities. In the end, the greatest payoff will come in the form of new and innovative products for their customers. Conclusion Honda will continue to develop leading-edge technology to improve the standard of living for every Honda owner in the world. Keeping in contact with their customers and the changing needs of the world, they will better understand the problems and expectations of society and the world. They think it is important to understand what impacts companies have on the world's environment, society, and economy and to act based on this understanding. To share joys with a greater number of customers, they will search for ways to enable the development of society in harmony with the environment. Hondas mission is to improve the lives of their customers and the communities in which they live, work and play. They will continue to develop and build products in local markets around the world to create value for their customers. Hondas direction for the 21st century is to provide a balance of fun for the customer and a sense of responsibility for society and the environment. ...read more.

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