GlobalizationHonda puts cost-effective plants in areas that best meet the needs of local customers. They call this strategy "glocalization", w
History
Honda Motor Company is a leading manufacturer of automobiles and motorcycles in the world. Honda not only produces automobiles and motorcycles, it also produces power equipment such as lawn mowers, ATVs and portable generators. With many facilities throughout the world, Honda's headquarters is in Tokyo, Japan.
The founder of Honda, Soichiro Honda, was truly a man before his time. He was a mechanical engineer who was very devoted to automobile racing and motorcycles. Honda was very successful in the motor industry. He made piston rings and sold them to Toyota. Everyone knew that Honda knew what he was doing, even before he made it big. In 1948, Honda founded Honda Motor Company and made motorcycles. With Honda in charge of the company, he was able to double the horsepower of the conventional four-stroke engine. This put them ahead of everyone else for about 20 years. No one could touch them. In 1959, Honda Motor Company was established to sell motorcycles in America. During the 1960s, the company branched out and began producing its first automobiles and trucks. In 1972, Honda introduced the Honda Civic and began claiming the automobile world. Later that year, Honda introduced the more powerful and higher-priced Honda Accord. The Accord became one of the best-selling cars in the US, and is still one of the most bought cars throughout the world. In the 1980s Honda launched a division to produce luxury cars named Acura. By 1990, behind Toyota and Nissan, Honda was the third-largest Japanese automaker. Although sales began to decrease due to the new American automakers designs and popularity of the SUVs, this did not shake Honda. They developed a new plan, as sales for the Accord and Civic started to pick up again, and Honda began to introduce their own line of SUVs. They were the Honda Passport and the Honda Odyssey.
Honda Motor Company is a leading manufacturer of automobiles and motorcycles in the world. Honda not only produces automobiles and motorcycles, it also produces power equipment such as lawn mowers, ATVs and portable generators. With many facilities throughout the world, Honda's headquarters is in Tokyo, Japan.
The founder of Honda, Soichiro Honda, was truly a man before his time. He was a mechanical engineer who was very devoted to automobile racing and motorcycles. Honda was very successful in the motor industry. He made piston rings and sold them to Toyota. Everyone knew that Honda knew what he was doing, even before he made it big. In 1948, Honda founded Honda Motor Company and made motorcycles. With Honda in charge of the company, he was able to double the horsepower of the conventional four-stroke engine. This put them ahead of everyone else for about 20 years. No one could touch them. In 1959, Honda Motor Company was established to sell motorcycles in America. During the 1960s, the company branched out and began producing its first automobiles and trucks. In 1972, Honda introduced the Honda Civic and began claiming the automobile world. Later that year, Honda introduced the more powerful and higher-priced Honda Accord. The Accord became one of the best-selling cars in the US, and is still one of the most bought cars throughout the world. In the 1980s Honda launched a division to produce luxury cars named Acura. By 1990, behind Toyota and Nissan, Honda was the third-largest Japanese automaker. Although sales began to decrease due to the new American automakers designs and popularity of the SUVs, this did not shake Honda. They developed a new plan, as sales for the Accord and Civic started to pick up again, and Honda began to introduce their own line of SUVs. They were the Honda Passport and the Honda Odyssey.
