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How to make a good business?

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Introduction

How to make a good business? Everyone would like to have a good business that would bring him or her a lot of money, a high life position and satisfaction. But how to make it? How should you begin to get round to it? It is hard to answer the question but there are some principles that can help us. First and foremost we must have some capital. Let's establish - we need around 50000 zlotys. If we want, we can look for a partner but as for me I would like to do it on my own. So when we have got some money we should invest them. We can for example open a shop. But there are a lot of shops so there is a large competition and we should be aware of it and get ready to it. WE have to think what goods would sell best. Perhaps some second-hand clothes that are so popular recently in Poland? Everything depends on us, our ideas and involvement in the matter. We can also invest in education. Why not? Lots of people think about their future and want to become well-educated in order to find a good job. That is why we can open a foreign language school. To make our potential school attractive, we should think about some interesting solutions that would attract people's attention. Maybe low prices of courses, a possibility of taking part in interesting discussions during classes etc. We must remember that at the beginning the profit is not the most important. First we ought to encourage people, to make them believe that we are special and unique. We must have well-trained staff, good conditions of work and what is important - high quality of teaching. If not, we will not become successful. A client is our sir! We cannot forget about it. We cannot let him leave us. ...read more.

Middle

This unique area of nature, its spa qualities and varieties of wildlife and culture make the "Green Lungs of Poland." attractive for various forms of tourism, leisure and recreation, and spa centres. This all provides immense potential for both domestic and foreign tourism. The basic concept of "Green Lungs of Poland" initiated by the members of the Polish Tourist Country Lovers' Association, was the harmonious and stable social and economic development of the North-east region of Poland. The publicizing of this idea led to the signing of an agreement between regional authorities and has been taken up in government documents. The President of State Sports and Tourism Administration is one of the thirty signatories of this agreement. The administration is interested in the possibilities for tourism in this region and in introducing various forms of tourism that would fit in with the local ecology and the needs of nature. Will foreign visitors find favourable conditions and varied attractions during their holiday in Poland? The World Tourist Organization (WTO) places Poland 7th in the ranking of tourist travel. It is a very good position which makes it possible to satisfy tourist expectations and meet world tourist market trends. Some of these trends include: taking more than one holiday a year, city-break holidays, which are now the second low season type of travel, the increased demand for trips including an educational aspect, and the growing demand for active holidays and agrotourism, particularly by tourists from Western Europe for short stay holidays. Trends in the world tourist market have an influence on the development of tourism in Europe, including Poland. Taking into account the present demand for tourism in Poland on the primary market, as well as the potential resources and possibilities, Poland has concentrated its efforts to create and promote quality in the areas of city and culture tourism, recreational, active and agrotourism, specialized holidays, cross-border tourism as well as for business travel, and transit traffic. ...read more.

Conclusion

VAT has been reduced from 22 to 7% on four and five star hotels. Furthermore, tax exemptions of up to 50% for creators of tourist infrastructure have been introduced. The 1990-1996 period has seen the number of hotels in Poland grow by 30% as more and more Polish and foreign chains have taken advantage of the burgeoning tourist industry and favourable tax law. Major chains such as Marriott, Holiday Inn, Radisson, Forte, Intercontinental and Sheraton are all represented in Poland in Addition to the Polish chains of Orbis and Gromada. The range of medium and smaller private hotels is growing fast. "Poland used to be perceived as very distant, small, grey and underdeveloped country", says Jermanowski. "We've tried to improve its image. Today, Poland is a modern sophisticated country, with an air of optimism and development. We've worked hard to ensure that Poland is unpolluted and environmentally friendly. Our logo - Polska, the natural choice - shows that Poland can offer sandy coastlines, mountains, primeval forest and lake districts, along with cities rich in history and culture". According to the PNTO's research, the city-break Polish market is strong. Krakow recorded the highest percentage of travellers, higher then the 26 per cent visiting Warsaw, in the first half of 1997. This reflects the increased ease of access to the "cultural capital" of Poland, soon to be "Capital of Culture" in year 2000. Market research shows that Southern Poland, including Zakopane and the Tatra mountains, is a prime destination for LTK travellers. Pomerania and Central-East Poland are the second most popular destinations. The growth in tourist traffic to Poland is being reflected by the increase in the number of operators offering Poland in their brochures and the growth of travel arranged by their agencies. For instance between 1996 and 1997 Peltours turnover has increased by nearly 100 %, Page & Moy - 60%, and Wallace Arnold - nearly 50%. "This indicates increased business opportunities for the UK travel industry", says Jermanowski. The Polish National Tourist Office in London intends to continue its efforts to promote Poland as an attractive travel destination. Nothing succeeds like success. ...read more.

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