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Humanities Commerce: Types of Business - Case Study: Salty Fish Finds Sweet Success

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Introduction

Year 11 Humanities Commerce: Types of Business Case Study: Salty Fish Finds Sweet Success Darshil Shah 11D Thailand is one of the world's leading countries in producing rice. The Thai public, especially the poor eat rice with salty fish, a delicacy. They find this dish cost and taste efficient. This simple dish has turned into a multi-million baht business. Many marine firms have turned their eyes on this field and have started producing salty fish. Although it is hard to be successful and create a market with some risk involved, P.N. Marine owned by Mrs Nusara Thawornthawewong is an example of successful firm in this operating environment. This essay will study and explore, a) the origin of P.N. Marine, b) the development of the firm, c) how it was affected by the government, d) the positive and negative effect of the business on the local community and economy, e) the firm's negative impact on the local environment. These concepts will be assisted by a number of business terms and concepts. An efficient firm can only be set up if the owner has enough land, labor, capital and entrepreneur-ship skills. But along with these four factors of production, motivation and inspiration towards the business is also essential. ...read more.

Middle

When P.N. Marine, "...sought assistance from the Industrial Promotion Department through the Invigorating Thai Business programme created to help companies increase effeciency in their operations," they agreed to help them. In brief the government overall has had a very positive impact on the business thus being supported strongly in the "General Business Environment" poltically. P.N. Marine, now a private limited company, has had negative and positive impacts upon the economy and community. The impacts upon the economy are not very big. This is because the business is running in a country where a mixed economy is used and it is running in a Monopolistic Competition (since a) there are many sellers and buyers, b) they are price takers, c) there are no barriers to entry and, d) firms produce differentiated products). Yes, there are effects on the economy. These effects apply only to the Operating Environment. One negative effect is that it is a threat to its competitors since its USP is very high and the company is very experienced (Intensity of Competitive Rivalry). The firm has positive impacts upon the economy too. A positive impact to the economy would be that since it, "sells (marine fishes) to feed mills or pet food factories," P.N. ...read more.

Conclusion

Marine over the years i.e. right from its start to now. The development of the firm was fairly slow but as turnover grew quickly, more capital was available for expansion of the business. The government was overall had a positive remark for the firm. It helped develop the firm efficiently and also give a USP boost/reputation boost to the company, which increased turnover and control over the market. The firm has had a fairly very positive impact on the local economy, business environment and community providing money flow into the country, employing people, and allowing pet food industries to produce high quality products at low prices. The negative impact is that it is a threat to other firms in its operating environment since P.N. Marine has high reputation and USP rating. The firm overall has had a very negative impact on the wider environment although the local environment is not suffering as much. My essay hence has studied and explored, a) the origin of P.N. Marine, b) the development of the firm, c) how it was affected by the government, d) the positive and negative effect of the business on the local community and economy, e) the firm's negative impact on the local environment. These concepts were assisted by a number of business terms and concepts. In conclusion, my essay has studied all factors efficiently getting fairly good conclusions and analysis. Page 1 ...read more.

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