Legoland's main target market is families with young children.

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Legoland’s main target market is families with young children. The families would enjoy a great day out while having fun with there children. The young children will have lots to do as the park is really based around them. Legoland has over 50 fantastic rides and attractions.

Families with older children would not prefer Legoland, as they would not gave a fun day compared to, if they went to Thorpe Park. Thorpe Park is a thrill park and would excite them a lot more then Legoland. This is mainly because this is not the age group Legoland has targeted. Only one or two rides would attract the older children compared to nearly all the rides at Thorpe Park. Thorpe Park mainly attracts people from the age of 12 upwards as it is a thrill-seeking park.

Young couples again would not have such a great time here purely because the park does not appeal to them. However they can enjoy some rides and have photos as most rides have ride photography. But Thorpe Park would be a better option, as they would enjoy themselves a lot more, with better thrill seeking rides.

Legoland’s nearest competitor would have to be Thorpe Park but they are two totally different parks as Legoland is aimed at 3-12 year olds where as Thorpe Parks target market is teenagers and adults. Thorpe Park is basically a thrill park as all the rides are quite intense. Some of the intense rides are the Colossus, Nemesis Inferno, Quantum, Detonator and Rumba rapids.

The prices between Thorpe Park and Legoland are quite similar but a 14 year old for example would much prefer spend there money at Thorpe Park as it is better value for money for over 12’s.  

Thorpe Park                                                                     Legoland

Join now!

Adults- £26.00                                                                  Adults- £22.95

Children- £19.50                                                               Children- £19.95

Seniors- £17.00                                                     ...

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