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Leisure and recreation.

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Task 1 Unit 1 Introduction The universally recognised definition of leisure and recreation is: Leisure - is a period of time and Recreation - an activity that you participate in during leisure time. This Review defines some of the areas of the leisure and recreation market. * Media consumption and reading; listening to music at home * Gardening and do-it-yourself (DIY) * Sports and keeping fit * Catering (eating and drinking outside the home) and gambling * Cinema, theatre, museums and 'the arts' * Tourist attractions and short breaks (although long holidays or any trips abroad have been excluded). There are many more which could be added to this list. Shown below are things, which are pivotal factors within the leisure and recreation industry. They can either generate large sums of money or cause the industry to lose money, depending on what changes occur in these subsections. For example if there is an increase in disposable income and leisure time the recreation industry will benefit from this as people will want to do something in their spare time and with more of a disposable income they will be able to spend more. There are many defining factors, which influence trends in the leisure and recreation business, many of which are mentioned below in detail. Increase in leisure time The amount of leisure time available to the majority of people in the UK increased steadily up to the early 1970s, but has levelled off since then. It is estimated that by the early 1970s 19% of the year was spent at leisure by the UK population. The main reasons were increasing amounts of paid annual holiday entitlement, and a gradual reduction in the working hours for the majority of workers. Since the 1970s other factors have had a greater influence on the availability of time for leisure pursuits, such as: * Flexible work patterns and/or shift work for many workers * Wide spread use of labour-saving devices * Increasing numbers of unemployed and retired ...read more.


Theme parks are clearly monitoring demographic changes to plan their business strategy for the coming years. Depending on how it is changing they could chose to build a new attraction for the age group that are increasing the most to try to attract more of this group to their park. Trends in the age structure of the UK population, 1998 and 2002 Age 1998-9 2002 % Change % % 1998-2002 0-4 3677 6.2 3562 6 -3.1 5-9 3905 6.6 3718 6.2 -4.8 10-14 3795 6.4 3945 6.6 4 15-19 3685 6.2 3767 6.3 2.2 20-24 3510 5.9 3684 6.2 5 25-34 9154 15.5 8130 13.6 -11.2 35-44 8492 14.4 9257 15.5 9 45-54 7755 13.1 7726 13 -0.4 55-64 5871 9.9 6530 11 11.2 65+ 9241 15.6 9268 15.6 0.3 Total 59085 100 59587 100 0.8 Walt Disney Co. is counting on a big lift from Mission: Space, the $100 million ride whose grand opening this week is part of a larger campaign to promote Disney's signature resort in Orlando. The entertainment giant hopes the latest Epcot attraction, along with other new features at the Central Florida parks, will help it recover from a tourism slump that has hobbled the company's overall earnings -- and the fortunes of an industry." We're not sitting back and waiting for the water level to rise and raise the ship," Jay Rasulo, president of Walt Disney Parks and Resorts, said in a recent interview. "I don't expect a giant rebound and we're not planning for that . . . but we are aggressively seizing the moment in any way we can." That's the message Rasulo will convey today in a conference call with Wall Street analysts, who have been invited to view the new ride and other offerings at Walt Disney World as part of an overview of the company's theme-park strategy. The official launching of Mission, which had a soft opening in August, will involve Disney's first-ever national television-advertising campaign of a single attraction. ...read more.


It is believed that the Internet and interactive television will have a major influence on the leisure industry in the next fee decades. Many people and magazine predict this to happen and still be the main source of leisure for many, many people. Over the years technology have advanced and how we spend are leisure time have changed because of this, in 1899 people mainly went to dance halls public houses and football matches. But in the 20th century we still like to do these things but such as football matches are now in grand stadiums, the dance halls are now large nightclubs there are also other things like restaurants, the cinemas and much, much more. What we consider to be leisure now in a couple of decades could be completely different to what they do for leisure. As we look back on people in 1988 and consider their recreation to be pretty standard and not fulfilling these new generation of people may have the same view on how we spent are time. David Coffer prophesised that the greatest leisure activity in 2099 will be travel, worldwide and possibly cosmically, fitness and nutrition will be of great importance. Leisure will employ 20% of the UK population. We can only guess where the next couple of decades will take us with major advancements in technology occurring all the time in different areas. Conclusion Different situations and trends affect the leisure and recreation business profoundly. Depending on the situation it can be a good thing or a serious threat to the survival of a company. Advancements in disposable income are the biggest influence on the business. As disposable income increases the living standards increase, also people expect more from their recreational time places and activities. But with this increase in expectations people are prepared to pay more for their leisure experience. This enables the industry to put more money back into the activities and recreational experience, creating more of a valued experience and a higher customer satisfaction. Kyle Oldfield Leisure and Recreation ...read more.

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