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PEST analysis report for three leisure firms that operate in different sectors of the market

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PEST analysis report for three leisure firms that operate in different sectors of the market 1.0 Introduction We were asked to prepare a PEST analysis report for three leisure firms that operate in different sectors of the market. As a group (of four people) we were required to analyse the business environmental factors, that they affect the leisure industries as a whole. In our analysis and reports we should distinguish between the impacts on the different sectors/firms and draw conclusions and recommendations based on our analysis reports. In our chosen firms, (Odeon cinema, Alton Towers, Ministry of Sound, Crowtree Leisure centre) we examine the PEST factors that related to the leisure industry as a whole. To manage to prepare a PEST analysis report to our chosen firms, we had to search and analyse the leisure industry market as a whole first, so to be able to prepare an analysis of the factors that have an effect to the chosen firms. The contribution of each member of the group to the chosen firms is as follows: * Ioannides Andreas : " Odeon Cinema" * Lambis Christos : " Alton Towers" * Vidos Evaggelos : "Crowtree leisure centre" * Evanthia Matiaki : " Ministry of Sound" 2.0 PEST Analysis of the Leisure Industry in UK Before starting to analyse the PEST (political, economical, social and technological) factors that affect the leisure industry as a whole we would like to give a definition and explanation of the PEST Analysis as follows: " All the external political, economical, social-cultural and technological factors that affect the environment of a market or company" The political, economic, social and technological factors which impact on the leisure industry in UK is as follows: 2.1 Political * The government has a tight regulation for selling alcoholic drinks in the leisure industry. * A new government could bring many changes in regulations for the leisure industry and apply for new legislation. ...read more.


These capture the imagination of the public and result in high box office takings. 5.0 Introduction to Alton Towers Since 1991, the UK's most popular fee-paying tourist attraction has been Alton Towers, which had 2.7-m visitors in the previous year. The Alton towers is one of the biggest amusement park in England and people travel all trough UK to visit it. Alton Towers has a large number of rides the big 5 being, the Black Hole, Nemesis, Oblivion, Ripsaw and the Corkscrew. There are a number of entertainers in the park for younger children as well. Many people only associate Alton Towers with the high profile thrill rides and overlook the beautiful gardens that have been established there for over 1000 years originally planted by the 15th Earl of Shrewsbury. There are around 200 acres of garden to explore while the kids enjoy the rides. There are a number of fast food establishments at Alton Towers. The Alton Towers Hotel offers many facilities such as 175 rooms to suit all budgets and tastes, Swimming pools, sauna and Jacuzzi, Restaurant and much more. PEST Analysis for Alton Towers 5.1 Political * The political environment influences demand in several ways. Through government legislation all what can and cannot be bought and in what circumstances. As well as though, Government role in determining the distribution of wealth and income in the country with the taxation and the welfare system. * On the other hand there are three main ways in which Government affects supply. Firstly, Government can proposed legislation on how firms should operate, what they can produce, how they can make it and what inputs they can use to make it. Secondly, by specifying how certain groups should walk (safety standards) and finally Government can also affect firms cost trough taxes and subsidies. * On Alton towers, the political environment can have effects such as governmental changes through laws above the limit of age using the facilities, which may result in the reduction of visitors especially young people. ...read more.


* The effect of technology on the means of transportation also influences the club. In other words, new, faster and more comfortable means of transportation has been developed which makes the access to the club easier and safer as a result a large amount of people could visit the club every day. 8.0 Conclusion and Recommendations From all the analysis of the leisure industry and to the chosen firms that operating in different sectors we conclude that the leisure industry is growing in many ways. Firstly the average adults are now participating in far more activities than before especially in leisure market and the amount of leisure time available has only increased over the long -term period. From the market research we've made, we must also say that the UK leisure market is forecasting to grow in the next few years because new firms will enter the market by providing different kind of entertainment. Nowadays leisure is becoming more and more reliable and joyful through the research that specialist made in order to face this concept (leisure). From all the factors we analyse we made some recommendations. Firstly, the involving of the Government and the tight regulations and the legislation that has set, is very good for the leisure market. By this way they can control the market and make sure that there is no possibility for abuse. On the other hand some regulations are very strict. For example the closing hours for most of the firms that operate in different sectors of the market, such as clubs and pubs are narrowing the nightlife and restrain the entertainment. Government could give more emphasis in the cultural firms. Many people believe that entertainment is above all but that's not right. Government must not forget the traditions of the country as it affected from the rapid increase of technology meaning that every government is trying to emphasise to new projects forgetting the habits and culture of their country. ?? ?? ?? ?? 1 1 ...read more.

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