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Spain: A sustainable tourism

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Introduction

Business School Subject: Global Tourism Management Tutor: Dr. Catherine Kelly Name: Allee Clarisse Course: BA(Hons) Tourism and Management SPAIN: A SUSTAINABLE TOURISM Spain is a world leader in tourism, the second tourism destination after France. It is also ranked second in Tourism earnings. The country is an established popular destination, a mature one, exhibiting many features of mass tourism. Its main touristic offer remains the "sun and beach" destination. In this essay, is going to be examined the past, current and future developments in touristic terms. The aim of this writing is to understand clearly why Spain is tending for a new pace of development, a changing face of the touristic sector, how will it be managed and organised, what will be the strategy and who will be involved? Spain has become one of the biggest tourism industry worldwide thanks to its natural and varied characteristics. From a geographical point of view, Spain holds a privileged world's position. Situated in Europe's Mediterranean region, it sits at the confluence of two of the world's most important tourist areas, namely, the European Union and the Mediterranean basin. Is a diverse country, ranging from the near deserts of eastern Andalucia to the green countryside and from the sun-baked uplands of Castilla-La-Mancha to the snow-capped Pyrenees. The climate is both warm and Mediterranean, making summers on the mainland and the Balearic Islands ideal for beach tourism, whilst winter for the Canary Islands provides sub-tropical conditions, making them ideal for winter sun destinations. ...read more.

Middle

Sailing, ski and adventure tourism are already offered to the visitors. Business tourism has got a remarkable advance. Whereas 3,249 meetings were held in 1995 with 784,056 participants, and 10,183 meetings were held in 2001 with 2,002,741 participants likewise. Conferences and conventions tourism have increased and let us allowing a positive and durable future. Lastly, the residential tourism is assuring a huge growth for the country is reducing the seasonality problems and develops villages and gives response to work and leisure new habits. In 2000, one out of four foreign tourists chose this kind of tourism, and in the next five years, between 800,000 and 1,7 million European, non-Spanish families, will establish their second home in Spain. Concerning the accessibility to the country, transport by plane and car has known a very good development, for example very good motorways along the Mediterranean coast. Arriving by boats or trains remains weak. The Spanish government has a long tradition of successfully developing and promoting tourism. The Internet has become the major source of tourist information, especially for the new markets. About 70 per cent of Internet users search the Web for information prior to making decisions about a holiday destination, according to research conducted for the secretary general of tourism and Turespana (the Spanish tourist board), which together are part of the Spanish ministry of the economy. ...read more.

Conclusion

Strategies that are already being implemented tend to address local planning and development, control of land use and adaptation of town-planning structures to environmental conditions. In certain important aspects, strict regulations banning new buildings and the fight against illegal building go hang in hand with a moratorium that only permits new tourist construction where this can be shown to replace old structures. Mopping-up plans have been implemented, enabling the authorities to acquire and raze tourist buildings that by virtue of their location or condition amounted to environmental deterioration, and to replace these with parks or public facilities. . I believe that nowadays it is important to sell a lot of products to many kinds of people into several markets. The sun and beach destination is not enough anymore. People want more attractions like culture, nature, archaeology, health activity, events, typical "cuisine", music, folklore, festivals... To summarise, it is still possible to find great business opportunities, despite the maturity of the Spanish touristic sector thanks to a bet on quality and diversification as a guarantee for the future, thanks as well to a huge development of "sun and beach" alternative tourism, lastly thanks to excellent climatic and geographic conditions. All that will imply an increase or the average expenditure per tourist, a diversification of tourism offer and an increase of out of season tourism demand. ...read more.

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