Strategy of tourism products package.

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Strategy of tourism products package

Content

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Summary

In order to achieve the objective of healthy and sustainable development of the National Forest, the strategy of tourism products package is the most practicable and efficient way to solve the problem. Through the modification, combination and reduction of the products, the strategy is aimed to make the most use of the existing products, which will help the National Forest Company (NFC) to increase the tourism income and protect the natural environment at the same time.

Introduction

The National Forest is a developing visitor destination. It attracts around 6 million visits per year and brings over 150 million pound to the local economy. However there still exist some problems in the Forest on how to maintain the sustainable development. By using the creative problem solving model, this essay intends to provide a creative solution to the NFC, which is going to be represented in the order of 6 stages of the problem solving model.

Creative problem solving process

Stage 1: Problem identification

The National Forest has achieved great successful performance in the both aspects of society and economy although most of the visits are day visits and are made in the summer. In order to obtain the sustainable growth, the NFC has to be highly clear of the outside influences on the organization and the degree of preparedness within the organization. SWOT analysis has been made as followed:

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Behind all those key points of strengths, weaknesses, opportunities and threats, it is not difficult to find that the most important factor leading to the sustainable development of the Forest is the visitor. Too many or too small visitors are both not helpful to the healthy growth of the Forest. So In the end, all problems can be concluded into one general problem: how to attract more new visitors and re-visitors without damaging the natural environment.

Stage 2: Creative exploration

Based on the main problem of how to attract more new visitors and re-visitors in the stage 1, an ...

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