Successful Property Development.

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SUCCESSFUL PROPERTY DEVELOPMENT

NIGEL DUBBEN

Senior Lecturer

Kingston University

Introduction

Throughout this paper the masculine gender is used when referring to developers.  

This is purely for convenience and does not imply that successful developers have

to be male.

Demand for new buildings from tenants and owner occupiers is the basis of all

commercial property development in the United Kingdom.  A typical development

scheme will be initiated by a developer identifying a demand for a new building or

buildings in a certain location.  A major office user for example may wish to combine

a number of regional offices into one new building able to accommodate new

technology and enable all of the Company’s departments to be housed under one

roof.  The image to be presented by the new building will also be important and the

Company may prefer a prominent town centre location with easy rail access or a

fringe of town location on the motorway network.

The experienced developer will know that if a development is to be successful the

location must be the one which will appeal to tenants or purchasers who will either

pay rent or a capital sum to occupy the property.  There are many examples of

unsuccessful schemes which failed because of poor location.  With shopping centre

development the choice can be very subtle and a slightly ‘off-pitch’ location may be

enough to discourage tenants from leasing shop units in the new centre.

If a site for a new development is identified and the site (or redundant buildings) is

available for purchase, planning consent for the scheme must be sought from the

Local Authority.  It is usually the case that the developer will have concentrated on

those locations where the planners will support development proposals and

planning consent is likely to be received.

If the location is correct and planning consent is likely the developer must also

arrange finance to buy the site, build the scheme and let (or sell) it.  He may also

wish to sell the completed income producing investment.  If he does so and the

money he receives from the sale of the investment is more than the capital and

interest he borrowed to build the scheme, he will receive a monetary profit.

There are many sources of finance for developers but conventionally money will be

borrowed from banks to buy the site and build a scheme with long term finance

being provided by life assurance funds and pension funds.  Long term finance in this

context means the purchase of the completed investment by the fund which will

enable the developer to repay all his short term debt and (hopefully) give him a

profit.  The investment market and development market are therefore closely linked

and the developer will be mindful of the fund’s requirements from the start of the

development process.

The most common form of development funding which involves the institutions if

known as ‘profit erosion, priority yield’.  This method allows the developer to borrow

most of his short term finance from the institution and not pay it back until the

scheme is completed and let.  At this time the fund takes over the scheme in return

for providing the developer’s short term monies.  The developer departs with a lump

sum fee for carrying out the project which will be calculated by capitalising that

amount of rent from the scheme which will be calculated by capitalising that amount

of rent from the scheme which exceeds the fund’s required return on the money lent;

in other words its ‘priority yield’.  Even if the rent from the scheme does not exceed

the fund’s priority yield, the developer will still receive a fee but obviously not as

much as he would get if he lets the building(s) at a high rent.  There are many other

types of development funding some of which are described in ‘Property and Money’

by Michael Brett (see the bibliography at the back of this booklet).

The developer will employ a professional team to design and cost the proposed

building.  The architect as leader of the design team has a crucial role to interpret

his client’s intentions and produce a design which will meet the requirements of

tenants, planners and long term funders.  Other commentators such as journalists,

the general public, and the Prince of Wales may also criticise the design of a

scheme where it is perceived to be ugly or inappropriate for its location.

Successful commercial development requires therefore a combination of good

location, planning consent, good design and funding.  Even if these factors are

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present the scheme may still fail, at least in the short term, if the economy is weak

and firms cannot expand.

This introduction provides a resume of a typical development and the process can

now be considered in more detail.

The Developer

The developer is the instigator of the scheme.  He provides the entrepreneurial flair

to identify the development opportunity and bring it to a successful conclusion.  In

doing so he will make use of established relationships with commercial estate

agents and his knowledge of the occupier market.  Most large development

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