Suggest why some areas need re-branding

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Suggest why some areas need re-branding (10)

Plan:

De-industrialisation because cheaper labour abroad - leads to becoming derelict +brownfield sites

Economic and industrial decline because of decline in primary and secondary employment.

Needed due to loss of function e.g. docks or mining. Cycle of poverty leading to deprivation, unemployment, poor housing and social problems.

Re-branding is the referred to as Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful.

Firstly, some areas may fell the need to rebrand as because more and more companies are globalizing and moving their labour abroad to take advantage of cheaper labour in places like East Asia and so on, more and more factories where these companies used to make their products are closing down for this reason and so leaving behind a so called “brownfield site”, which firstly looks ugly and eventually ruins the environment around as there is a possibility that chemicals and/or waste from the factories could make its way into the environment, contaminating nature around it. Which will lead local authories the need to rebrand and reimage the site.

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Second, Economic and Industrial decline will lead to more factories and industries going out of business and leaving factories or empty shops which will lead to high streets becoming derelict as more and more people go and shop at larger national stores, so most local shops close down and the high street is derelict which will lead to rebranding as the local authories will want to regenerate the high streets so people will return there instead of going to supermarkets. Economic and Industrial decline has mostly been caused by the decline in primary and secondary employment as more people ...

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Overall, a satisfactory attempt. However there is repetition of one major point rather than exploring several different reasons why rebranding can be required. Examples would support this answer. 3 stars