Suggest why some areas need re-branding (10)
Plan:
De-industrialisation because cheaper labour abroad - leads to becoming derelict +brownfield sites
Economic and industrial decline because of decline in primary and secondary employment.
Needed due to loss of function e.g. docks or mining. Cycle of poverty leading to deprivation, unemployment, poor housing and social problems.
Re-branding is the referred to as Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful.
Firstly, some areas may fell the need to rebrand as because more and more companies are globalizing and moving their labour abroad to take advantage of cheaper labour in places like East Asia and so on, more and more factories where these companies used to make their products are closing down for this reason and so leaving behind a so called “brownfield site”, which firstly looks ugly and eventually ruins the environment around as there is a possibility that chemicals and/or waste from the factories could make its way into the environment, contaminating nature around it. Which will lead local authories the need to rebrand and reimage the site.
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Overall, a satisfactory attempt. However there is repetition of one major point rather than exploring several different reasons why rebranding can be required. Examples would support this answer. 3 stars