Swanage and Studland

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Methodology - Swanage and Studland

In order to help me with the study of Swanage and Studland I must carry out a number of research tasks. During my day in Swanage, I used a number of different techniques for gathering data, in order to help me answer the hypothesis. However to further my answer I will collate data from another different coastal resort in order to make connections and compare the data I collected. I will also use secondary data. This is data that has already been collected by someone else. I will be using this type of data to obtain statistical evidence concerning Swanage in general as a tourist destination and tourism in the UK. I will use secondary data sources such as libraries, textbooks and online sources.

Primary data

The term primary is used to describe the data that I will collect during my visit to Swanage. Primary data is data that is collected from a first class source. I was able to complete tasks investigating Swanage and the people in Swanage to enable me to obtain evidence concerning Swanage as a popular tourism resort.

The Sphere of Influence

The sphere of influence is also referred to as the 'catchment area'. It is the term used to describe the area around a town or city that influences people to visit. People will from the edge of the sphere of influence to the town for many different reasons. A few examples are to shop, work or socialise in that particular place. In order to find out exactly how far people will travel to reach and spend time in Swanage I used two different fieldwork methods. Firstly the car park survey, and secondly the questionnaire.

The date of my visit was the 13th of June and the weather was glorious. There was only minimal cirrus cloud in the sky which meant the cloud cover rated as ?. We started our day in the National Trust resort on the beach by the National Trust shop in Studland. To aid me in answering the hypothesis, I had to collect data. The first method and task was to complete was a Quadrat survey, the purpose of completing the quadrat survey was to determine which locations had different natural materials in, therefore building up a picture of another reason that may contribute to the tourism popularity of a particular area. For example, if the beach has pebbles it should in theory be less busy, than that of a beach with golden sand. In our own time I worked hard and managed to complete three more methods of data collection, the first of which was a couple of car park surveys. The method for this task was to record the last two letters of the number plates of each car in the car parks. We carried this out to decipher where they originate from, this will build up a picture of the range that people will travel to reach to Swanage, the sphere of influence, and the reasons that they are likely to do so.
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The second task I managed to complete was the Pedestrian count. The way in which we completed this task was to sit at one location for an approximate time of ten minutes ad to record the sex and estimated age of each of the pedestrians that passed within the time. This task was needed to build up a picture of the age of the visitors of Swanage and therefore tell us to whom the factors of Swanage appeal. This is important because then we can link which factors detailed below in my brainstorm attract each age group, and ...

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