• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To summarise the marco environmental issues affecting Australian Tourism

Extracts from this document...

Introduction

Executive Summary The 2000 were a period of enormous growth, Australian is a prosperous nation has benefited from 9 years of uninterrupted economic growth. However, the international tourist industry was suffer from the terrorist attacks on the World Trade Center and Pentagon in the USA on 11 September 2001. Overall, the Australian international tourist industry continues to be strong because of the board mix of natural environment and cosmopolitan cities located here, including high-tech, stable international political situation and economic prosperity. In order to increase Australian international tourist industry, Sport and Tourism of Australia's Department of Industry, Science and Resources must develop a strategic plan to reach more potential visitors. With Australia unique natural resources, its appeal to more Asian travellers come to Australia. Over the past decade, most visitors came from the UK, Europe and North America. Now, Australia must begin some strategies to attract more travellers from Asia countries. This will give Australia the best opportunity to expand its tourism. Introduction Although Australia has been booming, the world economy has been in recession for some time. Indeed, Australian tourism is slowly declining has been far less than originally expected. Even though the Australian government strives to sustain growth in the economy without damaging the natural environment, but these improvement do not seem to be reaching the travellers its need to influence. ...read more.

Middle

Political/Legal - it consists of laws; agencies; and groups that influence or limit marketing actions. The political environment has undergone three changes that affect marketing worldwide: increasing legislation regulating business, strong government agency enforcement, and greater emphasis on ethics and socially responsible actions. Politically unstable countries, they tend to suffer from a low level of long-term investment reflecting the lack of business confidence. Some countries show renewed growth after the terrorist attacks on the World Trade Center and the Pentagon in the USA on 11 September 2001, such as UK and USA. Another concern from the European who visit Australia would be deterred since their flight path would take them through Middle Eastern air space. Overall, Australian international tourist industry was showing reasonable optimism to the next decade because its has a stable international political situation and economic prosperity. Social/Cultural - it is made up of material culture and non-material culture. Material culture consists of all the things people like to buy, use and do, such as buying T-shirt and jeans, going to a football match, watching television and so on. Non-material culture encompasses the more abstract shared rules and guidelines which influence what is generally regarded as acceptable or desirable behaviour in a society, such as values, beliefs and customs. ...read more.

Conclusion

Of vast size amazing natural wealth, awesome scenery, exotic plant and animal life, and cosmopolitan cities. Australia's climate and the fact that it is driest continent on earth makes it a fabulous holiday destination all year around. One of USA magazines, namely "Travel and Leisure World Magazine" of July 12 2004 select Sydney as World's best travel destinations In the survey result from Australian government about Hong Kong Visitor analysis by purpose of visit are education and employment. For holiday, business, visiting friends and relatives all decrease. In order to attract more families, business tourism, matures and young singles, offer a lower price during peak season by effectiveness of adverting campaigns and promotion in generating more Asian, including: * Australia and Singapore have established a Joint Tourism Council that will aim to increase international arrivals to both Australia and Singapore from key markets through a co-operative partnership between the Australian Tourist Commission and the Singapore Tourism Board. * Most key operators selling Australia have developed websites providing product information, special deals, travel clubs and newsletters and online enquiry response mechanisms. * There are 10 major wholesalers/retail agents selling Australian group tour packages, with extensive branch office network of sales point location. These agents are linked with the three major carriers: Qantas, Cathy Pacific and Singapore Airlines. Page 1 of 7 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Global Interdependence & Economic Transition section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Global Interdependence & Economic Transition essays

  1. Marked by a teacher

    Investigating Travel & Tourism

    5 star(s)

    Tour operators have successfully developed innovative new products for specific markets such as families and single people. The industry is continuing developing new products and services to cater for all markets. Examples for tour operators developing their products can be offering late deals for cheaper prices and given special offers.

  2. The post-war Development of the Travel and Tourism Industry.

    search engine which could be used to look for information on flights to car hire. Computerised Booking Systems. Before there was a computerised booking system, travel agents used to work with wall charts. On these charts they had lists of available different resorts and airlines.

  1. The Development of the Travel and Tourism Industry and the Factors Affecting it Today

    Coach travel dropped from 28 per cent in 1951 to 9 per cent in 1990. The growth in car ownership in the UK has led to an increase in associated environmental problems, including pollution, congestion and the loss of land to further road building.

  2. Sustainable Tourism in Australia

    Both talking about making sure the destination is to be protected and enhanced for future visitors. I will now go on to the Sustainable tourism in Australia and their policies, strategies and impacts. Tourism in Australia "The challenge of Australia is to encourage the development and management of tourism products

  1. Influence of colonialism: Culture coherence and diversity in Latin America

    From the book "Latin American Arts and Cultures", we can see that throughout the history of Latin America, there are also many other cultures, including Toltec, Totonac, Veracruz and Mixtec. "Some disappeared mysteriously, perhaps due to natural disasters, such as storms or earthquakes" (Chaplik 8), and we now can not

  2. The Growth of Dubai

    The biggest numbers of workers come from the nearby countries of India, Bangladesh, Pakistan and Sri Lanka. Next the neighbouring Arab countries like Iran and Jordan attract a sizable number of immigrants as do the Philippines and Northern Arab countries like Lebanon and Egypt.

  1. Different types of travel destination. Study of Cardiff and Barcelona as travel destinations.

    price is �5.50 ,and the price for a lorry or other goods vehicle is �16.40 the people most likely to travel to Cardiff by road are goods vehicles, families and some business people who are attending meetings. There are also good rail links to Cardiff from most towns in the

  2. Many developed counties are paying increasing attention to the needs of the disadvantaged. How ...

    The financial storms of 2007 and 1997 have damaged and crippled some economies around the world, seeing to an overall worsening of global economic situations. The developed countries have in fact given a great deal of attention and have dedicated large amounts of resources towards improving the lives of their population.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work