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To summarise the marco environmental issues affecting Australian Tourism

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Introduction

Executive Summary The 2000 were a period of enormous growth, Australian is a prosperous nation has benefited from 9 years of uninterrupted economic growth. However, the international tourist industry was suffer from the terrorist attacks on the World Trade Center and Pentagon in the USA on 11 September 2001. Overall, the Australian international tourist industry continues to be strong because of the board mix of natural environment and cosmopolitan cities located here, including high-tech, stable international political situation and economic prosperity. In order to increase Australian international tourist industry, Sport and Tourism of Australia's Department of Industry, Science and Resources must develop a strategic plan to reach more potential visitors. With Australia unique natural resources, its appeal to more Asian travellers come to Australia. Over the past decade, most visitors came from the UK, Europe and North America. Now, Australia must begin some strategies to attract more travellers from Asia countries. This will give Australia the best opportunity to expand its tourism. Introduction Although Australia has been booming, the world economy has been in recession for some time. Indeed, Australian tourism is slowly declining has been far less than originally expected. Even though the Australian government strives to sustain growth in the economy without damaging the natural environment, but these improvement do not seem to be reaching the travellers its need to influence. ...read more.

Middle

Political/Legal - it consists of laws; agencies; and groups that influence or limit marketing actions. The political environment has undergone three changes that affect marketing worldwide: increasing legislation regulating business, strong government agency enforcement, and greater emphasis on ethics and socially responsible actions. Politically unstable countries, they tend to suffer from a low level of long-term investment reflecting the lack of business confidence. Some countries show renewed growth after the terrorist attacks on the World Trade Center and the Pentagon in the USA on 11 September 2001, such as UK and USA. Another concern from the European who visit Australia would be deterred since their flight path would take them through Middle Eastern air space. Overall, Australian international tourist industry was showing reasonable optimism to the next decade because its has a stable international political situation and economic prosperity. Social/Cultural - it is made up of material culture and non-material culture. Material culture consists of all the things people like to buy, use and do, such as buying T-shirt and jeans, going to a football match, watching television and so on. Non-material culture encompasses the more abstract shared rules and guidelines which influence what is generally regarded as acceptable or desirable behaviour in a society, such as values, beliefs and customs. ...read more.

Conclusion

Of vast size amazing natural wealth, awesome scenery, exotic plant and animal life, and cosmopolitan cities. Australia's climate and the fact that it is driest continent on earth makes it a fabulous holiday destination all year around. One of USA magazines, namely "Travel and Leisure World Magazine" of July 12 2004 select Sydney as World's best travel destinations In the survey result from Australian government about Hong Kong Visitor analysis by purpose of visit are education and employment. For holiday, business, visiting friends and relatives all decrease. In order to attract more families, business tourism, matures and young singles, offer a lower price during peak season by effectiveness of adverting campaigns and promotion in generating more Asian, including: * Australia and Singapore have established a Joint Tourism Council that will aim to increase international arrivals to both Australia and Singapore from key markets through a co-operative partnership between the Australian Tourist Commission and the Singapore Tourism Board. * Most key operators selling Australia have developed websites providing product information, special deals, travel clubs and newsletters and online enquiry response mechanisms. * There are 10 major wholesalers/retail agents selling Australian group tour packages, with extensive branch office network of sales point location. These agents are linked with the three major carriers: Qantas, Cathy Pacific and Singapore Airlines. Page 1 of 7 ...read more.

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