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Baby Friendly Initiative

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The Baby Friendly Initiative 10 steps to successful Breastfeeding Introduction The Baby Friendly Initiative (BFI) was founded in 1992 to encourage maternity units and hospitals to apply the 10 steps of breastfeeding into their units and for these units to practice in accordance with the international code for the marketing of formula milk (UNICEF, 2008). The Baby friendly Initiative has become a worldwide campaign of the World Health Organisation (WHO) and UNICEF. UNICEF launched the Baby Friendly Initiative in hospitals and maternity units in the UK in 1994; they then went on to extend this into the community in 1998 by implementing the 7 steps of breast feeding (UNICEF, 2007). The main roles of the Bay Friendly Initiative is to work within the different health care settings to improve the policies and practices for breastfeeding to ensure a positive experience for the mother by providing training for the members of the healthcare team for them to provide support to make breastfeeding successful. Once these health care settings have achieved the standard required they can then apply for accreditation to show they have achieved these standards (UNICEF, 2008) ...read more.


the 32nd week of their pregnancy, including positioning and attachment, skin to skin contact and the importance of skin to skin, and why it is important to avoid dummies and formula milk etc. This step also insists that pregnant women should not be taught how to prepare a formula feed in antenatal classes and that all paperwork, leaflets, posters etc should not have anything on them that may promote formula feeding and dummies (unicef, 2008). Step 4) "Help mothers initiate breastfeeding soon after birth"-this should involve skin to skin contact between mother and baby as soon after the delivery as possible and then to provide support to encourage breastfeeding when the baby shows signs of wanting to feed (unicef, 2008). Step 5) "Show mothers how to breastfeed and how to maintain lactation, even if they should be separated from their infants"-all mothers should be asked if they need help with additional breastfeeding six hours after delivery and should also be shown how to express their milk by hand (unicef, 2008). Step 6) "Give newborn infants no food or drink other than breastmilk other than medically indicated"-unless the mother has made an informed choice or there is a medical reason that prevents the baby from breastfeeding (unicef, 2008). ...read more.


A breastfeeding plan was developed in 2001 to promote breastfeeding in Wales and in 2003 a breastfeeding co-ordinator and a breastfeeding strategy group was introduced to identify the areas that need support to promote breastfeeding (Bolling et al, 2005). According to the Welsh Assembly approximately 47% of babies in Wales are born in a credited Baby Friendly Initiative unit and the number of units are on the increase. Some of the units that have achieved the Unicef Baby Friendly awards in Wales are Aberdare General, Caerphilly Birthing centre, Nevill Hall, Prince Charles, Royal Gwent, Royal Glamorgan as well as several other units in Wales. Conclusion There are many steps in place in Wales to promote breastfeeding from birth, and many organisations including UNICEF-Baby Friendly Initiative, World Health Organisation (WHO) and the Welsh Assembly Government are working closely together to ensure that mother's are receiving the best possible support and advice on breastfeeding. Many of the Welsh hospital and maternity units have already gained the accreditation from the UNICEF Baby Friendly Initiative and the number of mother's that are breastfeeding appears to be on the increase in Wales. ...read more.

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