Marketing in Society

Breast Cancer

 is the second leading cause of cancer deaths in women today (after lung cancer) and is the most common cancer among women, excluding nonmelanoma skin cancers. According to the World Health Organization, more than 1.2 million people will be diagnosed with breast cancer this year worldwide. The American Cancer Society estimates that in 2001 approximately 192,200 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States. Another 46,400 women will be diagnosed with  (DCIS), a non-invasive breast cancer. DCIS is the earliest form of breast cancer, confined to the milk ducts of the breast. Though much less common, breast cancer also occurs in . An estimated 1,500 cases will be diagnosed in men in 2001.

It is estimated that 40,600 deaths will occur from breast cancer (40,200 among women, 400 among men) in the United States. The incidence rate of breast cancer (number of new breast cancers per 100,000 women) increased by approximately 4% during the 1980s but leveled off to 100.6 cases per 100,000 women in the 1990s. The death rates from breast cancer also declined significantly between 1992 and 1996, with the largest decreases among younger women. Medical experts attribute the decline in breast cancer deaths to earlier detection and more effective treatments.

Join now!

This risk model is based on population averages. Each woman's breast cancer risk may be higher or lower, depending upon a several factors, including family history, genetics, age of menstruation, and other factors that have not yet been identified.

While breast cancer is less common at a young age, younger women tend to have more aggressive breast cancers than older women, which may explain why survival rates are lower among younger women.

All women are at risk for developing breast cancer. The older a woman is, the greater her chances of developing breast cancer. Approximately 77% of breast cancer ...

This is a preview of the whole essay