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Breast Cancer

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Marketing in Society Breast Cancer Breast cancer is the second leading cause of cancer deaths in women today (after lung cancer) and is the most common cancer among women, excluding nonmelanoma skin cancers. According to the World Health Organization, more than 1.2 million people will be diagnosed with breast cancer this year worldwide. The American Cancer Society estimates that in 2001 approximately 192,200 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States. Another 46,400 women will be diagnosed with ductal carcinoma in situ (DCIS), a non-invasive breast cancer. DCIS is the earliest form of breast cancer, confined to the milk ducts of the breast. Though much less common, breast cancer also occurs in men. An estimated 1,500 cases will be diagnosed in men in 2001. It is estimated that 40,600 deaths will occur from breast cancer (40,200 among women, 400 among men) in the United States. ...read more.


All women are at risk for developing breast cancer. The older a woman is, the greater her chances of developing breast cancer. Approximately 77% of breast cancer cases occur in women over 50 years of age. According to the Surveillance, Epidemiology, and End Results (SEER) Program of the National Cancer Institute: * White, Hawaiian, and African-American women have the highest incidence of invasive breast cancer in the United States (approximately four times higher than the lowest group). * Korean, American Indian, and Vietnamese women have the lowest incidence of invasive breast cancer in the United States. * African-American have the highest death rate from breast cancer and are more likely to be diagnosed with a later stage of breast cancer than White women. * In the age groups, 30-54 and 55-69 years, African-American women have the highest death rate from breast cancer, followed by Hawaiian women, and white non-Hispanic women. ...read more.


The key to surviving breast cancer is early detection and treatment. According to the American Cancer Society, when breast cancer is confined to the breast, the five-year survival rate is close to 100%. The early detection of breast cancer helps reduce the need for therapeutic treatment and minimizes pain and suffering, allowing women to continue leading happy, productive lives. Beginning at the age of 20, every woman should practice monthly breast self-exams and begin a routine program of breast health, including scheduling physician performed clinical breast exams at least every three years. As a woman ages, her risk of breast cancer also increases. About 77% of women with breast cancer are over age 50 at the time of diagnosis. Women between the ages of 20 and 29 account for only 0.3% of breast cancer cases. Beginning at the age of 40, all women should have annual screening mammograms, receive clinical breast exams each year, and practice breast self-exams every month. ...read more.

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