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Describe local health improvements for a health education campaign and population group targeted. The campaign which I have chosen for my task is Alcohol Awareness week which is related to alcohol. This campaign took place in Bradford in October 2011.

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Introduction

Unit 17-AO1 Health education and promotion. Describe local health improvements for a health education campaign and population group targeted. Alcohol is very common in young people's life, they have it nearly every single day for many different reason. The campaign which I have chosen for my task is Alcohol Awareness week which is related to alcohol. This campaign took place in Bradford in October 2011. The use of alcohol has risen over the years in Bradford also increasing the misuse and illegal drinking within younger individuals and for this reason the campaign was produced. Alcohol Awareness Week The campaign which I have chosen for my topic is Alcohol Awareness Week which took place in Bradford. It was huge campaign which main aim was to reduce alcohol related crimes which became common around the end of last year. The campaign took place between 17-22 October where the agencies in Bradford got together to raise the awareness and get rid of the problems which are caused by drinking irresponsibly such as drinking driving, underage drinking and also misuse of alcohol. The main aim for this aim is to: * Decrease drinking and driving * Decrease underage drinking * Misuse of alcohol The campaign 'Alcohol Awareness Week' is based on people who usually end in a messy situation after drinking. "The UK is one of the top ten in the world for alcohol consumption per head of population and alcohol abuse is clearly escalating...Alcohol abuse, as a cause of death in the UK, has been estimated at 8000 - 40,000 annually, according to the IAS." ...read more.

Middle

Community involvement was encouraged, with participants reporting that they were given a boost in self-esteem and self-confidence. improvements. Councilor Imran Hussain, Deputy Leader of Bradford Council said: "Alcohol misuse can have a devastating impact on individuals, families and communities. Local agencies work very hard all year round to tackle and prevent the problems caused by excessive and anti-social drinking. Education, regulation, enforcement and rehabilitation are all important strands of our approach." Angela Williams, Temporary Chief Superintendant, Bradford South Division, West Yorkshire Police said: "Tackling drunkenness, anti-social behaviour and alcohol fuelled violence is a key priority for West Yorkshire Police. Alcohol is linked to all types of violent crime and the police and our partners are determined to tackle this issue across the district. Our message is simple: if you enjoy a drink, don't overdo it. Know your limits and never get behind the wheel of a vehicle if you have had alcohol." Ralph Saunders, head of public health at NHS Bradford and Airedale said: "Many people enjoy a drink but it's important to do so sensibly. Drinking too much can have very serious effects on your health, and more people than ever in the UK are suffering the consequences of heavy drinking. We are asking everyone to think about how much they are drinking and consider the long-term health impact of drinking too much." The events which took place regarding the issues of alcohol were in Bradford where they informed the people who drink regular about the dangers of alcohol and how ...read more.

Conclusion

However when individuals have large amount of alcohol it leads to many worse problems such as: * stroke * liver disease * liver cancer * bowel cancer * Unemployment * Abused by other individuals. There was an incident in October 2011 where the Bradford district council decided to campaign for misuse of alcohol. Its main aim was to try and make people aware of the consequences for drinking and driving. It said on the Telegraph and Argus that "During Alcohol Awareness Week, which starts next Monday, agencies in the Bradford Community Safety Partnership will join forces to highlight the harm alcohol can cause and also the work done to tackle problems caused by irresponsible drinking." Which informed individuals who drink alcohol a reminder for not drinking if they were underage, going to drive soon or misbehaving after getting drunk. The Councillor Imran Hussain, deputy leader of Bradford Council said: "Alcohol misuse can have a devastating impact on individuals, families and communities." Alcohol misuse has put a lot of burden on the NHS, with 6% admission nationally. The cost in 2006 was about �2.7 million in Bradford. However the total cost over the UK was about �200 million. About 9% of men in Bradford were on high drinking level whereas 7% of women were on high level. There are many campaigns which have took place within the UK which main aim is for people to stop drinking and driving, underage drinking and also alcohol misuse in the society, the campaign which have took place within the last few years are: * Safe. Sensible. Social 2007. ...read more.

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