• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe methods to evaluate health education campaigns. Methods: Qualitative Quantitative

Extracts from this document...

Introduction

4a. Describe methods to evaluate health education campaigns. Methods: * Qualitative * Quantitative Pre-set criteria: * Measurable Presenting information: * Charts * Graphs * Statistics What is qualitative data? Qualitative data is information which is collected that is descriptive and involves a lot of written information that is in depth and detailed. It is that form of data which s observed not measured as it gives an analysis and records any information relating to it in detailed response. Qualitative data in other words can be known as quality as it involves great explanation. Qualitative data analysis is: * Involves great explanation which is needed. * Involves questions such as 'why' to ask for great and in-depth explanation. * Involves looking at individuals theories more carefully by paying attention. There are many ways which individuals can gather qualitative data that will involve a lot of in detailed description and analysis. The ways which they can gather information are, for example: 1. Questionnaires: using questionnaires as a way to gather information is very easy and quick as it contains question which are in need to quick but detailed answers which will provide them with sufficient amount of information which they need for gather information on certain topic or area. Questionnaires are mainly used to gather quick opinions of individuals relating to a particular issue or topic. Using this method is an easy way to reach individuals across the globe at a very low cost using telephone or over the internet. Using questionnaires in my chosen campaign which was Alcohol Awareness Week was very important as it gather much information which was needed and was relating to the chosen topic. It provided with quick answers which the community had given regarding the misuse of alcohol. Using this method when seeking for quick answers was very important as it meant that they would be collecting information regarding alcohol from many different users who drink alcohol on a regular basis. ...read more.

Middle

The information which is needed can be gathered at a very low cost by using questionnaires or interviews. When individual are giving information out in great depth, this puts a great awareness on the readers as the individuals share their own point of views and opinions. It is usually something which is more detailed and descriptive information which is provided. Advantages of qualitative data analysis: * Greater awareness of the perspectives of program participants (or product users) * Capability for understanding dynamic developments in a program (process) as it evolves * Awareness of time and history * Sensitivity to the influence of context * Ability to "enter the program scene" without contrived preconceptions ... a more fluid approach to finding out "what's happening" * Alertness to unanticipated and unplanned events2 Disadvantages: There are also many disadvantages that are found when gather qualitative information one of them is that the data collect can be sometimes superficial which means that the data will not be reliable. Having data which is correct and accurate is very important for individuals as wrong or inaccurate data can lead to many problems for example individuals who have been relaying on wrong information will be frustrated when they find out. Another disadvantage of qualitative data is that there are only few people who will be able to provide with in-depth response or answer which the individuals might be looking for. For this reason they might receive a smaller amount of people who they can ask for information. Seeking information this way is also time consuming as they first have to choose individuals who will be able to provide them with the best in-depth response then they will have to write all the information given and eventually analyze their response. This can take a lot of time which means that gathering information like this needs a lot of time and enthusiasm. * Usually fewer people studied: collection of qualitative data is generally more time consuming that quantitative data collection and therefore unless time, staff and budget allows it is generally necessary to include a smaller sample size. ...read more.

Conclusion

The y axis is used to present different categories whereas the y axis is used to present the units of measurement. Presenting data on a graph is very important if an individual wants to interpret data, they will have to make sure that the data they want to interpret or compare has to be accurate and correct. When an individual want to interpret or compare continuous data they have make sure that they are using the right graph or chart. When an individual wants to display their results on a graph they have to bear in mind about the graph they will be using. The data that is interpreted will be organised into: � Discrete or categorical data � Continuous data Charts: When wanting to present a large amount of numerical information, that individual will have to make sure that they present in a chart. There are many different charts which individuals can explore their chosen data on such as bar chart, pie chart or even line chart. Presenting their data on a chart is very important as it enable the reader to interpret the data easily. Presenting data on a chart is very important if an individual wants to interpret data, they will have to make sure that the data they want to interpret or compare has to be accurate and correct. When an individual want to interpret or compare continuous data they have make sure that they are using the right chart. Statistics: When individuals have done research on certain topic such as alcohol and find results, they put their outcomes together to form a statistic. Statistic can be on anything such as how many teenagers drink alcohol before they reach the age of 15 or it can be 'what is the most popular reason teenagers drink alcohol'. Statistical information can be written in any form which can be from bar graphs to histograms. However they have to make sure that they choose the right graph/chart to present their information in. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Healthcare section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Healthcare essays

  1. Marked by a teacher

    Understanding and using research

    4 star(s)

    This is information that anyone can access whereas primary research you have to create yourself and carry out yourself. This data is often found through technology such as internet and news but can also be found in the library and books.

  2. Describe the ways to evaluate health education campaigns, including the pre-set criteria to be ...

    Target audience can vary from different categories for example: * Their age * Level of education * Level of knowledge they possess * Willingness to change * Their religion or belief There are many ways the mass media uses to reach its targeted audience one of them is through celebrity's gossip and their lifestyle.

  1. Unit 6

    Some nurses undertake additional traini****** qualifications to become specialists, such as midwifes, n******rescribers (who have the authoriå¹ to prescribe some medications) or clinical nurse*s spec******s. Once qualified and registeredå·©th the nursing and midwifery council (NMC)

  2. Describe local health improvements for a health education campaign and population group targeted. The ...

    Alcohol-specific hospital admission - under 18 year olds: (http://www.observatory.bradford.nhs.uk/Documents/4.1.9%20%20Substance%20and%20alcohol%20misuse%20in%20Bradford%20district%202010.pdf) 2004/05 to 2006/07 2005/06 to 2007/08 2006/07 to 2008/09 Persons aged under 18 years admitted to hospital with alcohol specific conditions: Crude Rate per 100,000 population Bradford: 46.3 45.5 43.1 Number of persons aged under 18 years admitted to hospital with

  1. Research Methods

    I found out most of this secondary research on the statisctics.gov website and have included all the information that was relevant to my work in my assignment. I then looked at each of the health issues that I researched to see which health issue was most common within the society

  2. Child Development Theories and Education.

    A child who is deprived from this stimulation and has not been spoken to can have brains as much 20% smaller than children at their age, who have received this stimulation. There are many traumatic experiences which can affect the brains development and have many side effects, such as high levels of stress hormone cortical will affect the brain.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work