Impact on target audience:
Many individuals do take into consideration after they hear a lot of information about alcohol whereas there are still individuals who take nothing into consideration and eventually ending up with cancer.
When the message about alcohol came out where they were raising awareness many individual did listen and took things into consideration and wanted to change themselves. From year 1989 until 1994, the rates of individuals that had got rid of their alcohol habits raised from 39% to 76%. This was very important because they knew they did not waste their money on advertising their message.
Readability cost effectiveness:
Advertising alcohol campaigns can be very expensive on T.V. when they want their campaign to be shown on T.V they have to make sure that they have enough budget in order for their campaign to be shown. Many individuals watch T.V, so advertising their campaigns can be very effective and raise awareness easily.
There are many advantages of showing the campaign shown on mass media which are:
- Increases awareness
- Increases knowledge
- Transforms the way individuals think
There are also many disadvantages of showing their campaign and raising awareness over mass media which are:
- Message can be misunderstood
- Very expensive
- Difficult to reach one age group
- Individuals can interpretate message in a wrong way
- Less time to advertise
Written:
Achieving aims and objectives:
Written health promotion campaign which I have chosen for my task educates individuals about alcohol so that they can aim to reach them and change their behaviour towards alcohol by giving out leaflets, brochures and reports. The campaign focuses on reaching awareness to the targeted audience and broader population. It talks about youths having responsible drinking’s and how the risk of accidents occurs after one is drunk and going to drive. It also provides them with important information about the recommended limit and raise awareness about the laws set on alcohol.
There are many reasons why written method is used to promote campaigns, it can be any from:
- Sharing opinions, views and ideas
- Giving information
- Raising awareness
- Reaching its message to targeted audience
The aims which are set out by the written communication campaigns are usually to change the attitude of the targeted audience by showing them pictures and diagrams. For example in the campaign I chose, the aim was that they try and reach the message about dangers of alcohol and the harm it can cause to one’s body. By setting out aims the health promotion campaigns are able to achieve their goals easier.
They also set objectives for themselves to achieve their goals or targets step by step. For example, for alcohol they might give out information written on a leaflet with a case study which individuals can reflect upon. This way they can easily reach their audiences and hopefully change their ways of thinking.
Written method to promote health campaign uses many techniques to get through to their audience such as using supportive images to help them get rid of their bad alcoholic habits and also use threatening images to inform their audience the problems and illness which alcohol can cause if they don’t take their advice into consideration.
Reaching targeted audience:
The targeted audience are a group of individual which the campaign might want their message sent out to for example alcohol, they might have many targeted audience they might their message reaching. Target audience can vary from different categories for example:
- Their age
- Level of education
- Level of knowledge they possess
- Willingness to change
- Their religion or belief
There are many ways the written method to promote health campaigns can uses to reach its targeted audience one of them is through celebrity’s gossip and their lifestyle written in magazines articles. There are many individuals who buy health magazines such as women’s health, health & fitness and also natural health. They might follow the way of living of individual in the article by avoiding alcohol without special occasions or even as a whole. This way they willingly change their behaviour and attitude towards alcohol.
There are many articles which explain the disadvantages of drinking alcohol and how it csan affect one’s body very badly. One of the articles which featured in women’s health magazine was called drinking and exercise. By reading this many women are willing to change their diet by avoiding alcohol.
Posters are another way to reach its targeted audience for example the advertising of the dangers of alcohol in a way that it reaches its targeted audience. They could reach their audience by advertising their campaign in different ways for their audience, for teenagers it could be in a simplest way possible which attracts their attention and for older age group they could do it in a bit of details but also eye catching.
Suitability for the targeted audience:
When the campaign wants to reach its targeted audience, they have to make sure that they are doing it in the right way. Written method can reach its targeted audience in many ways for example they could write a magazine article for certain age group in a magazine which they might read where they could warn them about the dangers of alcohol indirectly.
There are many ways to reach the targeted audience where they could give the message of alcohol out about the dangers of alcohol to their targeted audience example of this can be shown on warning labels on alcohol bottles. This why individuals who drink alcohol will notice it and might feel guilty for drinking it. The dangers and risk of diseases on warning labels are shown in a way which they raise awareness and at the same time prevent individuals for drinking alcohol more than their recommended amount.
For reaching their older targeted audience, they can give out case studies on a leaflet which are short and interesting to read. This way the targeted audience will remain engaged as well as take something into consideration.
Impact on target audience:
Many individuals do take into consideration after they read a lot of information about alcohol whereas there are still individuals who take nothing into consideration and eventually ending up with cancer.
There can be a lot of impact on targeted audience if the message is given out in a certain way which engages the readers to carry on reading a leaflet, magazines or newspapers. Some people even write about how they changed their diet after reading about the dangers of alcohol on certain magazine article or reports.
Nick, 22, used to drink heavily from the age of 17. He gave up alcohol six months ago. "I found myself recovering for half a week after drinking, which was playing havoc with my life. Now I feel healthier and more awake during the day. My skin has cleared up and I can actually remember nights out," he says.
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Readability cost effectiveness:
Advertising alcohol campaigns on leaflets and brochures is way ore cheaper than advertising on mass media. When they want their campaign to be written in an article they have to make sure that they have sufficient amount of budget in order for their campaign to be shown. Many individuals watch read magazines or leaflets at the doctors, so advertising their campaigns can be very effective and raise awareness easily.
There are many advantages of showing the campaign shown in a written method which are:
- Increases awareness
- Increases knowledge
- Transforms the way individuals think
- Shown in many places such as posters in hospitals or local surgeries.
- Not expensive
- Eye catching
There are also many disadvantages of showing their campaign and raising awareness on a written method which are:
- Message can be misunderstood
- Difficult to reach one age group
- Individuals can interpretate message in a wrong way
- Not many people can read who drink alcohol as they might be uneducated
- Won’t bother reading the information on leaflets
Oral:
Achieving aims and objectives:
Promoting health campaign through oral technique which I have chosen for my task educates individuals about alcohol so that they can aim to reach them and change their behaviour towards alcohol. The campaign focuses on reaching awareness to the targeted audience and broader population. It talks about youths having responsible drinking’s and how the risk of accidents occurs after one is drunk and going to drive. It also provides them with important information about the recommended limit and raise awareness about the laws set on alcohol.
There are many reasons why oral is used to promote campaigns, it can be any from:
- Entertaining people
- Giving out information
- Advertising their campaigns
- Marketing
- Sharing opinions, views and ideas
The aims which are set out by the oral campaigns are usually to change the attitude of the targeted audience by giving out speeches on radios or presentation. For example in the campaign I chose, the aim was that they try and reach the message about dangers of alcohol and the harm it can cause to one’s body. By setting out aims the health promotion campaigns are able to achieve their goals easier.
They also set objectives for themselves to achieve their goals or targets step by step. For example, for alcohol they might give out a general speech on radio shows for everyone then they might select individuals who do drink alcohol regularly then they might give out speech to those who drink more than recommended amount.
Oral communication uses many techniques to get through to their audience such as giving out speeches on radios or doing a presentation to help them get rid of their bad alcoholic habits and also use threatening images in presentations to inform their audience the problems and illness which alcohol can cause if they don’t take their advice into consideration.
Reaching targeted audience:
The targeted audience are a group of individual which the campaign might want their message sent out to for example alcohol, they might have many targeted audience they might their message reaching. Target audience can vary from different categories for example:
- Their age
- Level of education
- Level of knowledge they possess
- Willingness to change
- Their religion or belief
There are many ways the oral communication uses to reach its targeted audience one of them is through celebrity’s gossip and their lifestyle. Many teenagers around the age of 13-19 may be influenced by the celebrities they idolise. They might follow their way of living by avoiding alcohol without special occasions or even as a whole. This way they willingly change their behaviour and attitude towards alcohol.
Presentations are another way to reach its targeted audience for example doing a presentation regarding the dangers of alcohol in a way that it reaches its targeted audience. They could reach their audience by showing their campaign in different ways for their audience, for teenagers it could be in a simplest way possible so they don’t feel bored by listening and for older age group they could do it in a bit of details but also entertaining.
Suitability for the targeted audince:
When the campaign wants to reach its targeted audience, they have to make sure that they are doing it in the right way. Oral communication can reach its targeted audience in many ways for example they could to a radio program for certain age group where they could warn them about the dangers of alcohol indirectly.
There are many radio show program where they have talked about the dangers of alcohol to their targeted audience example of this is shown in BBC radio 4 called the women’s hour This program was presented on BBC radio 4 on 22 Jun 2010 at 10:00, where it talked about women who were pregnant and were having alcohol. The dangers and risk of diseases where shown in a way which they were raising awareness and at the same time preventing the mothers for drinking alcohol.
For reaching their older targeted audience, BBC 4 did a radio show where they talked about alcohol and how it could affect their body. They reached their audience in a way that would be effective. The presenter of the show was doing a questionnaire with an expert where they shared their views and ideas on alcohol.
Impact on target audience:
Many individuals do take into consideration after they hear a lot of information about alcohol whereas there are still individuals who take nothing into consideration and eventually ending up with cancer.
When the message about alcohol came out where they were raising awareness many individual did listen and took things into consideration and wanted to change themselves. From year 1989 until 1994, the rates of individuals that had got rid of their alcohol habits raised from 39% to 76%. This was very important because they knew they did not waste their money on broadcasting their message.
Readability cost effectiveness:
Presenting a radio show regarding alcohol campaigns can be very effective. When they want their campaign to be heard on the radio they have to make sure that they have enough budget in order for their campaign to be advertised. Many individuals listen to radio when they are in the car or at home, so advertising their campaigns can be very effective and raise awareness easily.
There are many advantages of showing the campaign shown through oral communication which are:
- Increases awareness
- Increases knowledge
- Transforms the way individuals think
- Not expensive
There are also many disadvantages of showing their campaign and raising awareness shown through oral communication which are:
- Message can be misunderstood
- Difficult to reach one age group
- Individuals can interpretate message in a wrong way
- Not many young individuals will listen or pay attention.
- Not many individual listen to radio.
Computerised:
Achieving aims and objectives:
Computerised health promotion campaign which I have chosen for my task educates individuals about alcohol so that they can aim to reach them and change their behaviour towards alcohol by advertising their awareness on YouTube or even writing articles on websites. The campaign focuses on reaching awareness to the targeted audience and broader population. It talks about youths having responsible drinking’s and how the risk of accidents occurs after one is drunk and going to drive. It also provides them with important information about the recommended limit and raise awareness about the laws set on alcohol.
There are many reasons why written method is used to promote campaigns, it can be any from:
- Sharing opinions, views and ideas
- Giving information
- Raising awareness
- Reaching its message to targeted audience
The aims which are set out by the computerised communication campaigns are usually to change the attitude of the targeted audience by showing them pictures, diagrams and statistic on websites. For example in the campaign I chose, the aim was that they try and reach the message about dangers of alcohol and the harm it can cause to one’s body. By setting out aims the health promotion campaigns are able to achieve their goals easier.
They also set objectives for themselves to achieve their goals or targets step by step. For example, for alcohol they might give out information written on an article with a case study which individuals can reflect upon. This way they can easily reach their audiences and hopefully change their ways of thinking.
Computerised method to promote health campaign uses many techniques to get through to their audience such as using supportive images in articles to help them get rid of their bad alcoholic habits and also use threatening images or advertisement of YouTube or even on the NHS website to inform their audience the problems and illness which alcohol can cause if they don’t take their advice into consideration.
Reaching targeted audience:
The targeted audience are a group of individual which the campaign might want their message sent out to for example alcohol, they might have many targeted audience they might their message reaching. Target audience can vary from different categories for example:
- Their age
- Level of education
- Level of knowledge they possess
- Willingness to change
- Their religion or belief
There are many ways the Computerised method to promote health campaigns can uses to reach its targeted audience one of them is through celebrity’s gossip and their lifestyle written on gossip websites. There are many individuals read online magazines such as GLAMOUR magazine. They might follow the way of living of individual in the article by avoiding alcohol without special occasions or even as a whole. This way they willingly change their behaviour and attitude towards alcohol.
There are many articles on websites which explain the disadvantages of drinking alcohol and how it can affect one’s body very badly. One of the articles which featured in women’s health magazine online was called drinking and exercise. By reading this many women are willing to change their diet by avoiding alcohol.
Information written on NHS websites is another way to reach its targeted audience for example the advertising of the dangers of alcohol in a way that it reaches its targeted audience. They could reach their audience by advertising their campaign in different ways for their audience.
Suitability for the targeted audience:
When the campaign wants to reach its targeted audience, they have to make sure that they are doing it in the right way. Computerised method can reach its targeted audience in many ways for example they could write a magazine article for certain age group in a magazine which they might read where they could warn them about the dangers of alcohol indirectly.
There are many ways to reach the targeted audience where they could give the message of alcohol out about the dangers of alcohol to their targeted audience example of this can be on online magazines or advertisement of alcohol on YouTube This why individuals who drink alcohol will notice it and might feel guilty for drinking it. The dangers and risk of diseases are shown in a way which they raise awareness and at the same time prevent individuals for drinking alcohol more than their recommended amount.
For reaching their older targeted audience, they could write case studies on internet where they could read and reflect upon. It will raise awareness for them however they have to make sure that they are short in interesting.
Impact on target audience:
Many individuals do take into consideration after they read a lot of information about alcohol whereas there are still individuals who take nothing into consideration and eventually ending up with cancer.
There can be a lot of impact on targeted audience if the message is given out in a certain way which engages the readers to carry on reading a online magazines articles or NHS websites or advertising on YouTube. Some people even write about how they changed their diet after reading about the dangers of alcohol on certain magazine article or videos.
Readability cost effectiveness:
Advertising alcohol campaigns on websites and articles is way cheaper than advertising on mass media or other communication method as it is free. When they want their campaign to be written in an article they have to make sure that they are writing in website which individual may visit for example on NHS website. Many individuals do have internet and do visit health websites so advertising their campaigns can be very effective and raise awareness easily.
There are many advantages of showing the campaign shown in a computerised method which are:
- Increases awareness
- Increases knowledge
- Transforms the way individuals think
- Shown in many websites such as NHS.
- Free
- Eye catching
There are also many disadvantages of showing their campaign and raising awareness on a computerised method which are:
- Message can be misunderstood
- Difficult to reach one age group
- Individuals can interpretate message in a wrong way
- Not many people can read who drink alcohol as they might be uneducated
- Won’t bother reading the information on websites
Bibliography: