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Describe the ways to evaluate health education campaigns, including the pre-set criteria to be used to measure campaign outcomes and methods to be used for collecting and presenting data.

Extracts from this document...

Introduction

3A. Describe the ways to evaluate health education campaigns, including the pre-set criteria to be used to measure campaign outcomes and methods to be used for collecting and presenting data. How are these campaigns communicated? * Mass media * Written * Oral * Computerised Effectiveness in terms of: * Achieving aims and objectives * Reaching targeted audience * Suitability for the targeted audience * Impact on target audience * Readability cost effectiveness Mass media: Achieving aims and objectives: Mass media health promotion campaign which I have chosen for my task educates individuals about alcohol so that they can aim to reach them and change their behaviour towards alcohol. The campaign focuses on reaching awareness to the targeted audience and broader population. It talks about youths having responsible drinking's and how the risk of accidents occurs after one is drunk and going to drive. It also provides them with important information about the recommended limit and raise awareness about the laws set on alcohol. There are many reasons why mass media is used to promote campaigns, it can be any from: * Entertaining people * Giving out information * Advertising their campaigns * Marketing * Sharing opinions, views and ideas The aims which are set out by the mass media campaigns are usually to change the attitude of the targeted audience by showing them pictures and videos. For example in the campaign I chose, the aim was that they try and reach the message about dangers of alcohol and the harm it can cause to one's body. By setting out aims the health promotion campaigns are able to achieve their goals easier. They also set objectives for themselves to achieve their goals or targets step by step. For example, for alcohol they might give out a general speech on television programs for everyone then they might select individuals who do drink alcohol regularly then they might give out speech to those who drink more than recommended amount. ...read more.

Middle

There can be a lot of impact on targeted audience if the message is given out in a certain way which engages the readers to carry on reading a leaflet, magazines or newspapers. Some people even write about how they changed their diet after reading about the dangers of alcohol on certain magazine article or reports. Nick, 22, used to drink heavily from the age of 17. He gave up alcohol six months ago. "I found myself recovering for half a week after drinking, which was playing havoc with my life. Now I feel healthier and more awake during the day. My skin has cleared up and I can actually remember nights out," he says. (http://www.thesite.org/drinkanddrugs/drinking/responsibledrinking/drinkingpreperation/beingteetotal) Readability cost effectiveness: Advertising alcohol campaigns on leaflets and brochures is way ore cheaper than advertising on mass media. When they want their campaign to be written in an article they have to make sure that they have sufficient amount of budget in order for their campaign to be shown. Many individuals watch read magazines or leaflets at the doctors, so advertising their campaigns can be very effective and raise awareness easily. There are many advantages of showing the campaign shown in a written method which are: * Increases awareness * Increases knowledge * Transforms the way individuals think * Shown in many places such as posters in hospitals or local surgeries. * Not expensive * Eye catching There are also many disadvantages of showing their campaign and raising awareness on a written method which are: * Message can be misunderstood * Difficult to reach one age group * Individuals can interpretate message in a wrong way * Not many people can read who drink alcohol as they might be uneducated * Won't bother reading the information on leaflets Oral: Achieving aims and objectives: Promoting health campaign through oral technique which I have chosen for my task educates individuals about alcohol so that they can aim to reach them and change their behaviour towards alcohol. ...read more.

Conclusion

There are many ways to reach the targeted audience where they could give the message of alcohol out about the dangers of alcohol to their targeted audience example of this can be on online magazines or advertisement of alcohol on YouTube This why individuals who drink alcohol will notice it and might feel guilty for drinking it. The dangers and risk of diseases are shown in a way which they raise awareness and at the same time prevent individuals for drinking alcohol more than their recommended amount. For reaching their older targeted audience, they could write case studies on internet where they could read and reflect upon. It will raise awareness for them however they have to make sure that they are short in interesting. Impact on target audience: Many individuals do take into consideration after they read a lot of information about alcohol whereas there are still individuals who take nothing into consideration and eventually ending up with cancer. There can be a lot of impact on targeted audience if the message is given out in a certain way which engages the readers to carry on reading a online magazines articles or NHS websites or advertising on YouTube. Some people even write about how they changed their diet after reading about the dangers of alcohol on certain magazine article or videos. Readability cost effectiveness: Advertising alcohol campaigns on websites and articles is way cheaper than advertising on mass media or other communication method as it is free. When they want their campaign to be written in an article they have to make sure that they are writing in website which individual may visit for example on NHS website. Many individuals do have internet and do visit health websites so advertising their campaigns can be very effective and raise awareness easily. There are many advantages of showing the campaign shown in a computerised method which are: * Increases awareness * Increases knowledge * Transforms the way individuals think * Shown in many websites such as NHS. ...read more.

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