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health education P1P2

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Health Education Assignment Task 1 P1- Produce a table which details the three following approaches to health education; Social marketing, the role of mass media and community development- identify the strengths and weaknesses of each approach. Approach to health education Strengths of approach Weaknesses of approach Social Marketing The strengths of social marketing include; knowledge of the audience, systematic use of qualitative methods, the use of incentives, closer monitoring, the strategic use of the mass media, realistic expectations, aspiring to high standards, and recognition of price. Collecting quantitative data is beneficial to social marketing as the information is reliable and can usually be generalised for a larger population. However it is not always the best method for example when the study of research is hard to measure. Weaknesses of social marketing include; its time, money, and human requirements; the fact that marketing elements are missing (public health lacks the flexibility to adjust products and services to clients' interests and preferences e.g. the lack of male patients in a doctors surgery); and the potential serious impact on the future of Public Service Announcements, which may die out because social marketers pay for air time. The biggest weakness of collecting quantitative data is that is takes human behaviour out of a real world setting and ignores any variables which have an affect. ...read more.


Like all types of research and promotion, social marketing has its' key stages; the diagram below summarises these in the 'total process planning model'. Mass Media- MASS -MEDIA are intensively employed in public health. Vast sums are spent annually for materials and salaries that have gone into the production and distribution of booklets, pamphlets, exhibits, newspaper articles, and radio and television programs. These media are employed at all levels of public health in the hope that three effects might occur: the learning of correct health information, the changing of health attitudes and values, and the establishment of new health behaviour. However, hope is not enough most times for the news and importance of health education to get through to the general public. Two-way communication- In health education a two way communication is when there are two individuals for example a patient and General Practitioner, in other health educating scenarios there include: -Pre-conceptual care- when a woman who is considering pregnancy talks to a midwife/health visitor for advice. -Promoting safe sex- this could be a youth worker talking to a young person who they know is sexually active or when a young person goes to their GP/health centre for contraception, there would be two-way communication between the patient and professional giving advice on safe sex and warning of the STIs and their symptoms. ...read more.


In the early 1960s, Albert Bandura began contributing to the development of theory by showing that children naturally imitate the behaviour of other children - without needing or receiving a direct reward for the new behaviour. The model is grounded in the belief that human behaviour is determined by interaction between three sets of factors: - Cognitive (knowledge and attitudes) - Behavioural (e.g. personal skills) - Environmental (community services, peer attitude) The interaction between these three factors is shown in the diagram below: There are three main characteristics to the social learning theory: - The probability that someone repeats a behaviour is strongly influenced by their perception of the consequences (e.g. if they were rewarded/punished for the behaviour before) - People can learn by observing others (vicarious learning) in addition to learning by taking part in practical activities - People are most likely to repeat behaviour they observed in other people, this has obvious links with peer education. If the SLT was applied to health education on the safe sex topic, the cognitive factors may include: - Understanding methods of safe sex - Understanding the risks of unprotected sex Environmental factors may include: - Ability to access contraception - Personal views on safe sex v unprotected sex The skills may include: - How to discuss and negotiate safe sex with partner - How to put on a condom correctly ?? ?? ?? ?? Health Education Task 1 Joanne Watson ...read more.

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