health education P1P2

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Health Education Task 1                                                                                           Joanne Watson

Health Education

Assignment Task 1

P1- Produce a table which details the three following approaches to health education;

Social marketing, the role of mass media and community development- identify the strengths and weaknesses of each approach.

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P1- explained

Social Marketing-

Social marketing has evolved from the common business term of marketing, it was recognised how certain marketing techniques were successful for the promotion and development of a business’ product, therefore public sector health organisations decided to use these same techniques in order to improve the quality of public health etc.

According to French Blair-Stevens 2006, health-related social marketing is “the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, to improve health and to reduce inequalities.”

Like all types of research and promotion, social marketing has its’ ...

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