Promoting good health- Health promotion evaluation

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Hollie Jenkins Unit 3: promoting good health A04

A04: Evaluation of health promotion campaign

A04A:

In this section of my promoting good health coursework, I am going to evaluate the impact of my health promotion campaign.

Did we achieve the aims set out in our plan?

The first aim of our health promotion campaign was to get out audience to think about their health and their lifestyles. In my opinion, I believe that we achieved this aim as during our campaign our audience responded well and was engaged in the discussions of activities which were aimed at them having to think about their health and lifestyles. Our audience were also very keen to answer our questionnaire’s which showed us that that were genuinely interested in our campaign topic. Judging by the amount of feedback which we received from our audience, we met this aim as our feedback suggests that the majority of our audience learnt something new from our campaign which shows that our audience were encouraged to think about their health and lifestyles.

The other aim of our campaign was to raise awareness of the importance of eating a healthy diet and participating in enough regular exercise. In my opinion we also achieved this aim as we were able to educate our audience and raise awareness amongst our audience of the importance of eating a healthy diet and exercising regularly. As part of spreading awareness amongst the year seven tutor group which we campaigned to, we hope that they will spread information about our campaign when talking to their friends and family which will hopefully encourage their friends and family to take better care of their health. If we manage to achieve this as well then we would have campaigned to members outside of our target age group which would mean that our campaign would have benefitted and educated even more individuals.

Did we meet the pre-set criteria? And why/ how did we do this? Or maybe why we didn’t meet the pre-set criteria?

For the pre-set criteria for our health promotion campaign we aimed to educate at least 80% of our target audience and hope for them to learn something new from our campaign and hopefully put what they have learnt into action. I think that we may have possibly met our pre-set criteria for our health promotion campaign although I think that a lot of our audience may have already known a lot about our chosen topic even if it was only a brief knowledge of it. I think that we managed to teach something new to about 6 5%-70% of our audience which isn’t far off of our out pre-set criteria. Although I don’t think that we managed to fully teach our target audience I still think that we managed to reach a good amount of individuals who will have hopefully been impacted from being a part of our campaign. For future reference, I think that in order to fully reach our pre-set criteria target, we could either chose to campaign a topic which is not highly recognised which individuals may not be aware of as much as we would be able to educate them more on what they don’t already know as opposed to what they do already know. This will benefit our audience if we are able to do this as we will then be able to educate our audience and help them to learn something new which they may not already know. As an alternative to changing our campaign topic in the future, we could try harder to provide our audience with more information which they may not already previously have knowledge on. I think that this was a reason why our campaign group did not reach our pre-set criteria so it is something to improve on next time.

Analysis of assessment forms

Gathering feedback from our health promotion campaign was recorded through assessment forms which were made by our group ourselves. Within our group we created two assessment forms which were a teacher assessment form and a self-assessment form.

Analysis of teacher assessment form

The first assessment form which we created was a teacher assessment form. This form contained comment boxes which were left for the teacher assessing us to fill in. The teacher could also leave any comments which they felt could be beneficial to our group in order to help us know we did well and what we didn’t do well and also to make us aware of any improvements which we could make to our health promotion campaign for future reference if we were to do it again.

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The teacher who assessed our form was able to leave us some helpful feedback from our health promotion campaign as he filled in all of our comment boxes which meant that we were able to gain as much feedback from him as possible. When filling out our assessment form, he did not just fill it out then hand it back to us, as instead he sat down with  all the members of our group and talked us through the purposes for the comments that he left us on our form. This proved to be particularly helpful as we were then ...

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