• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promoting Health and Well-being

Extracts from this document...

Introduction

Introduction The aim of this assignment is to carry out a health promotion campaign on an area that I feel is being publicised regularly in the media. The area that I have chosen is binge drinking as it is growing concern in today's society and by carrying out this campaign I hope to raise awareness within my chosen target group. I will look at the different aspects on binge drinking and the different campaigns undertaken by the government in order to control binge drinking. I will carry out both primary and secondary research in order to devise my health promotion campaign. What is binge drinking? There is no actual definition of the term 'binge drinking' although it is usually defined as drinking more than half the recommended weekly intake in one session. It is important to recognise that the majority of people do not consider themselves to be binge drinking as they may be oblivious to the recommended weekly allowance or they may be on a night out and do not realise that they are binge drinking/. People 'binge drink for many reasons but it often caused by: * Peer pressure from friends * To escape from the pressures of life in order to relax. ...read more.

Middle

Below are three strategies that are put in place in the UK today. * The know your limits campaign - This strategy was launched in 2008 by the Public Health Minister as part of a �10 million government campaign to tackle binge drinking. Its aim was to make aware to people the units in drinks so that they may be encouraged to stick to these guidelines. They advertised this campaign through adverts, radio, the press and billboards. It has a budget of �6million from 2008 and 2009 to target those at most risk of binge drinking, the 18 to 24 year olds. It provides people with guidelines of how to stick with the recommended daily units of 2-3 units a day for women and 3-4 units a day for men. As well as this it puts out there images of how binge drinking can affect the individual's health particularly through the advert on 'You wouldn't start a night like this, so why end it that way', in which the girl is shown a pouring drink all over her clothes and vomiting. (www.dh.gove.uk/en/news/recentstories/DH_084904) * The safe sensible Social Strategy - This strategy was launched in 2007 by the Department of Health and Home Office. ...read more.

Conclusion

* A leaflet - I also used another leaflet that I found in my local hospital which clearly set out the dangers of binge drinking on the human body through a diagram. I felt that this was beneficial to me as a reader as it was easily set out. I have used all the above resources which have enabled me to gain a greater understanding of the definition of binge drinking. I felt that this has enabled begin my health promotion campaign with a greater understanding of the term binge drinking. Action plan: Action Date I expect to complete this task PowerPoint - I will create a PowerPoint for my target audience in order to inform them on the dangers and effects of binge drinking. I hope that the use of this type of media will get my point across to them. 24/03/10 Leaflet - By creating this I hope that after I present my PowerPoint that they will go away and read this so that they fully understand the term binge drinking 24/03/10 Poster - I will create a Poster that I hope stays in the mind of my target audience before the next time they think of binge drinking. 24/03/10 ?? ?? ?? ?? Unit8 -A01 - Promoting health and well being Sinead Roddy 14C ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Healthcare section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Healthcare essays

  1. supporting adults

    And because a lot of people in the society today very judgmental, the may relate their confusion (dementia) to age, as they may think that only older individuals get ''confused''. It may be institutional abuse e.g. in the event that the service user become too demanding and its maybe is

  2. Free essay

    binge drinking

    Binge drinking can bring a person into contact with crime in several ways, as a victim or villain. For example from research carried out it is clear that I now know that from 76,000 facial injuries occur in the UK each year that are linked to drunken violence.

  1. health promotion

    these courses an the canidate will have to provide evidence of Literacy and Numeracy, the minimum age is 17.5 years to take the course and you have to submit to a CRB check Course providers can set their own academic entry requirements the norm for the midwife diploma or degree is 5 GCSE's A-C grade plus 2 A Levels.

  2. Describe local health improvements for a health education campaign and population group targeted. The ...

    The team helps individual on weekdays from Monday-Thursday 9.00 am - 5.00 pm and on Friday 9.00 am - 4.30 pm. To help people live a healthy lifestyle, Bradford has also introduced Royds healthy living centre which helps individual who need help with diet, alcohol or smoking.

  1. A plan for promoting health and well being for a person who is at ...

    She also has a fairly calm personality, but more recently she has been suffering from stress due to the pressure of her exams, and the pressure of decision-making concerning Universities etc., this prevents her from having complete emotional health. Social.

  2. Health and Social Care Unit 3 Health and Well being

    It can also include how easy you find it to talk to someone and build a new relationship with them. Smoking and drinking can affect a person?s PIES. Smoking has very serious effects on a person?s physical well-being and their body.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work