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What existing competition is there in and around Chelmsford?

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Business Studies Coursework Assignment Task One What existing competition is there in and around Chelmsford? There are already many different Leisure Centres or different calibre's located in and around Chelmsford. I will begin by examining the largest and most used, Riverside. Riverside Ice & Leisure Riverside Ice & Leisure is located just away from Chelmsford High Street and offers the full package. It has three swimming pools, a child's pool, main pool (including diving boards) and an outdoor pool. It has a full size ice rink, which is home to the Chelmsford Chieftain's ice hockey team. It has a full capacity indoor sports hall, which caters for indoor football, martial arts, badminton, tennis and trampolining. ...read more.


Esporta is a fairly large health and fitness centre with many available facilities. These include a swimming pool, a health and beauty salon, a physiotherapy suite, bar and restaurant, children's activity areas, fully equipped gymnasium and sauna and hydrotherapy areas. I believe that Esporta targets people between 25 and 40 with children and busy lifestyles. All the different play areas for children suggest they are trying to attract people who want to exercise but need some where to leave their children. It concentrates a lot on the 'beauty' area, which suggests that is trying to appeal to younger women. In summary I believe Esporta is aimed at busy women with young children. ...read more.


Blackwater Leisure Centre Park Drive, Maldon 01621 851898 Braintree Leisure Centre Panfield Lane, Braintree 01376 552585 Bramston Sports Centre Reception Bridge Street, Witham 01376 519200 Danbury Sports & Social Centre Dawson Field, Main Road, Danbury, Chelmsford 01245 269020 Dovedale Sports Centre Vicarage Road, Chelmsford 01245 269020 Esporta Health & Fitness Centre New Writtle Steet, Chelmsford 01245 369000 Marconi Athletics & Social Club Beehive Lane, Chelmsford 01245 269422 Notley Sports Centre Notley Road, Braintree 01376 323873 Riverside Ice & Leisure Victoria Road, Chelmsford 01245 615050 Cannons Health Club Riverside Retail Park, Victoria Road, Chelmsford 01245 254400 The Fitness Gallery Fullbridge, Maldon 01621 840448 Boreham Health Studio Church Road, Chelmsford 01245 451666 Devon House Anchor Street, Chelmsford 01245 355355 Fitness First Health Club New Street, Chelmsford 01245 355355 Under Pressure Navigation Road, Chelmsford 01245 268098 Jamie Morgan ...read more.

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