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Compare and contrast two James Bond posters

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Introduction

Compare and contrast two James Bond posters 'Dr No' in 1962 was the first James Bond film released and 'The World Is Not Enough' is one of the most recent Bond films to have been released in 1999. The two film posters are distinctively different, which would be expected as the films were released decades apart from eachother. The first poster for 'Dr No' shows that James Bond is a new, never seen before film as the logo '007' is printed on the poster more than once in bold lettering, and the name 'James Bond' is also printed, whereas in the poster for 'the World Is Not Enough' the '007' logo is only used once in small lettering and 'James Bond' is not used at all, because by this time the audience automatically recognises that this poster is for a 'James Bond' film because formula and style used is so familiar. The social, economic and political situations have changed dramatically in the time between each film was released; this affects both the content of the film and the connotations which the film poster gives to the audience. ...read more.

Middle

Comparing the two posters also shows how technology and science has progressed through the decades and this is very apparent in the 1999 film poster, which looks far more advanced, as far as gadgets and weapons go. The 'Dr No' poster does not specify the genre so well. It could be for several different genres. It indicates that it could possibly be a spy or mystery film, which is partly true of the James Bond movies. James Bond is shown in the 'Dr No' film poster as a silhouette, it suggests that he could be a very elusive character in the film and has a high profile profession, perhaps undercover, or an important position in some kind of leading organisation. There are also different coloured drawings of four women next to him. This connotes to the audience that the film is perhaps very sexual and since the drawings of the women are smaller than the one of Bond, it could also signify male dominance. In the more recent poster, the audience sees the actual character of James Bond, and it looks less secretive, perhaps this is because the audience already knows who he is and it is no surprise. ...read more.

Conclusion

The poster also has connotations of terrorism and war. Also, the apprehension that media tycoons such as Rupert Murdock have too much authority over what we are thinking, watching and reading. Around the time of 'Dr No' several things were taking place, economically, socially and politically. Male dominance was still very prominent in the society of the 1960's and this is reflected in the poster, it also proves that a sexual revolution was taking place around this time, and 'Dr No' was infact considered to be 'too sexual'. The film also goes out of its way to be politically incorrect. The first James Bond film was low budget, but as the films have progressed over the years, they are now high budget films and almost always certain to be box office hits. The producers were also very selective and careful in choosing the suitable actor to play James Bond. This is also a very important factor that contributes to how well the film will do, and who it will appeal to. It is evident that the famous actor that does plat James Bond has to look, speak, act and think in a certain way for the film to be successful. ...read more.

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