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Source I suggests that attitudes to Elvis Presley were beginning to change by 1958. Use the source, and you own knowledge, to explain why this was happening.

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Introduction

Q.5. Source I suggests that attitudes to Elvis Presley were beginning to change by 1958. Use the source, and you own knowledge, to explain why this was happening. By 1958 Elvis Presley's popularity and acceptability with adults was still unchanged, and his manager, Colonel Parker, decided to revamp Elvis' image to better suit the tastes of the older generations. In order to achieve this Elvis was persuaded to do what every other young American man was obliged to do at the time: spend time assigned to the US Army for National Service, wearing fatigues and earning a pittance. This gained him good publicity as can be seen from Source I, which is obviously keen on Elvis as it is using him to demonstrate the brilliance of America's society and American democracy. ...read more.

Middle

He was also seen as not rebelling against what society expected of him, again making him more acceptable by the old as a role model for the young. The source differs from sources B and C in that it is not being critical of Elvis, and it is showing how he might have a good influence rather than a wholly bad one. The opinions have changed so much at this point and continued to change after Elvis returned from the Army mainly because Elvis was no longer as shocking, and therefore not as dangerous an influence on the young, or the morality of American society through outrageous television performances (after the third Sullivan appearance, Elvis' manager raised his television price from $50'000 to $300'000, and the networks refused the new proposal, so Elvis didn't do TV again until 1960). ...read more.

Conclusion

He was still popular, but the primal hysteria was gone, and shortly the fan magazines for teenagers would have had the Beatles to talk about. After joining the Army, Elvis also changed his musical style, performing some religious songs and doing a duet with Frank Sinatra, the 'grown-up's' music star, making him a lot more acceptable, even likeable. It was around this time that Elvis started to star in his own films, but these films weren't action packed or shocking. They were mainly romances and love stories, portraying the softer, tenderer side of Elvis that seemed less threatening to the adult generation. Generally, adults' attitudes towards Elvis were beginning to improve by 1958 because of the change in his image. The youth however maintained their rebelliousness, and Elvis' popularity among teenagers dropped slightly as they saw that adults found him more acceptable, or lost interest because he was no longer as downright shocking or rebellious as before. Alistair Divorty ...read more.

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