Were the media successful in manipulating the public's opinion of the war?

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Question 5

Source K suggests the media was more influential to the opinion of ordinary American citizens than the elected politicians of their country, whom many of the public had voted for and trusted. The source implies that the reason for this was because the horrific images of the war made the American public realise that the war was not going well, contrary to the claims of their government. Television coverage of the war meant that any American citizen could turn on the television and see that the war was going badly. This made the public less likely to believe the pro-war politicians (‘Hawks’) who proclaimed that the war was going well. The public turned to the media more and more for information, as the politicians were proven to have been lying. However, it is difficult to ascertain how much impact the media’s influence had on public opinion and Source K does not give us any examples.

In Source A, President Johnson is addressing the nation on television to try and convince the public that the war was justified. Johnson was aware of the usefulness of the media in influencing public opinion, especially the television media. If Americans saw him on television arguing for the war in Vietnam, public support for the war was likely to increase. He also knew that a large portion of American citizens watched television and so were likely to hear his argument for fighting in Vietnam. These were the main reasons why Johnson chose to broadcast his speech on television. The source is limited however as it does not tell us the impact of the television address, so we do not have a clear measure of how much influence the television media actually had on the American public. Source A supports Source K by showing that the media was influential to the opinion of the American public, though it does not say that it was more influential than the politicians.

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In Source B, a scene in a small town in America is described, where the inhabitants are pro-war. The source accuses the media of ignoring the ‘public acceptance’ of the war across America and it is claimed that the media are trying to create an ‘anti-war’ feeling across America. The source implies that there is more public support for the war than the media acknowledges and that the media creates a false impression of what the public opinion of the war is in America. The source suggests there would be a lot more people influenced into being ‘pro-war’ if the ...

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