What were the reasons for the Conservatives losing the 1964 election?

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What were the reasons for the conservatives losing the 1964 election? The conservative party had been a major power throughout Britain for many years, helping her through her post war strife, countless economic crisis’ and developing her houses and creating ‘houses built for heroes’ as Supermac would say ‘you never had it so good’. But it was now time for a new power to be put in place after the conservative failure in the election of 1964 to the new labour leader on the block, Harold Wilson. There were many reasons on why the tides turned during the 1964 election, mainly labour offered up to the country a ‘New Britain’ offering to mobilise technology and resources to bring Britain into a new age. The new labour government also promised to reduce the
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price of housing which was a very desirable trait to have post-war as many people were left without a home. Another key factor of labour success was the promise of social benefit for the people of Britain; this is because the conservative party had policies mainly against social benefit believing people should work for themselves without assistance of the government. Leading on from this point the contributing factor associated this was labours promise to reduce prescription charge, this was also desirable to the people of 1960’s Britain as money was very tight at a time of economic collapse and slow ...

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