• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

“Communication is simply a matter of sending & receiving messages” Do you agree with this statement?

Extracts from this document...


"Communication is simply a matter of sending & receiving messages" Do you agree with this statement? Though theories and models this essay will not only prove that communication is more than a connection of words but also the bases civilisation. Brands such as Coca-Cola(TM) and McDonalds´┐Ż spend countless amounts of money to promote and advertise their products knowing this communication between them and the customer will probably result in numerous amounts of profit. In other words, if you want a successful promotion campaign whether you be a brand or even a political party member you'll have to have relatively high communication skills. Communication is more than a matter of sending and receiving messages, there are other elements such as communication barriers that can influence if communication takes place. From Shannon & Weaver's mole we can see a communication barrier averts the message from the communicator form contacting the receiver. Shannon & Weaver believe that there are various types of these communication barriers, such as Mechanical, semantic and psychological, they all disturb the flow of communication. ...read more.


Each receiver has it own advantages and disadvantages, I.E television uses both sound and vision as a channel and so has a major affect on society's beliefs nonetheless, unlike other channels in does not have immediate feedback. Lasswells model can easily be applied to any form of mass media, I.E Lasswells Model 1948 [image001.gif] [image001.gif] The model shows how much authority and power the media has on influencing their audiences. Lasswell's model is explained as a linear model due to the models communication process working as a straight line. Braddock's extends Lasswells model with additions such as Under what circumstances the message has been sent? and For what purposes? By this Braddock means the conditions in which the message is being exchanged I.E. group of peers, classroom, funeral and weddings and why in the communication is taking place at all. Braddock's extension of Lasswell's model [image001.gif] [image001.gif] Osgood & Schramm Model highlights the circular nature of communication due to the fact it works as a circular mode. ...read more.


By sending the message the sender will have to judge the most accurate way to send the message to the planned target, just like a dart to the Bull's Eye. Shannon & weaver model Berlo 1972 [image002.gif] [image003.gif] According the Berlo model the sender and the receiver have to share skills, personal characteristics, social class and culture for a smooth communication to take place. Social class, language and ethnicity actually affect the thoughts themselves. The words we can command, and the way that we put them together affect what we think about how we think whether we are thinking at all. This model does not allow multiculturalism to exist so has criticized. We communicate as it is the bases of our world. At some time our messages maybe twisted due to interruptions and disruptions in the channel and your ability to under the message. Feedback allows us to deem if our message has been an achievement. Nevertheless the result of our communication results from the entire elements involved in the building of the communication. [image004. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Information Systems and Communication section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Information Systems and Communication essays

  1. Marked by a teacher

    Database Coursework on a Vehicle Rental System: Analysis

    5 star(s)

    of the staff members, I have found out that he has considerable experience working with computerised systems in the past. The other members have less experience with ICT than the manager, but they do have a rudimentary understanding of how computer systems work.

  2. Consider five models of communication – Linear, Circular, Argyles, Hargies and Hartleys

    E.g. A telephone conversation. This model puts less emphasis on the transmitter ability to convey the information because the receiver is able to respond to the transmitter until understanding is reached. Hartley (1999) page 18 This model main advantage is feedback. As a result communication is two-way.

  1. Information: G061 - Systems and Communication

    surface it's on, natural disasters, etc.) - can see different layers of the model (e.g. the frame of a car, the wiring of a car, and the interior of a car) - model can be rotated/magnified to see different aspects of the item - questions can be asked -a component

  2. Communication and Employability Skills for IT

    them supply customers with quotes then they are not an effective source. The job may be done slowly and may not be complete at all. This concludes why an employer need independent staff members who can work for themselves and also work together with other employee's but not rely completely on each other.

  1. IT and Society

    Act- this is due to the time limit in which data controllers must meet in making a response o For data such as CCTV images, which may have been overwritten, it may be impossible for a data subject to use their data access rights o If the data has been

  2. Individual in society

    Even though each search engine came up with different hits, they all came up with similar results. I only used website found in the UK. By using the logical operator "AND" only using UK websites, ASK was able to come up with good information about "mobile phone" AND tariff.

  1. ict as level coursework

    has access to the files as they are not in a secure place meaning that customer information can be accessed by unauthorised people. The solution In order to overcome these fundamental problems I will create a user interface. The system will enable the user to choose one of the following

  2. ICT AS-Level Coursework

    Problems that are currently occurring to the system: The problems that they are facing by the current system are increasingly becoming more of a hassle and therefore need to be dealt with severely. The following are just some of the problems being dealt with by our staff on a regular basis: - 1.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work