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Businesses need to communicate with a range of different individuals and organisations. Good communication within a business is essential if the business is to operate effectively. External Communication using ICT

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Introduction

ICT and communication Task 5 (A and B) Businesses need to communicate with a range of different individuals and organisations. Good communication within a business is essential if the business is to operate effectively. External Communication using ICT External communication is communication with people outside the organisation. An example could be with customers or suppliers. This type of communication will be formal because the business will want to present a good image for itself. Businesses use ICT in a number of ways. Some businesses use it for online shopping. Here products are ordered online and paid by credit card. The products are then delivered to the customer. Online shopping is used extensively by Tesco's customers and other grocery businesses. Books, music, and holidays are the most popular purchases made over the Internet. Boots provide online shopping but it is not used as extensively as Tesco's is. Whether the kind of products-health and beauty products will become popular is uncertain. The customer for example wanting to buy a lipstick or a perfume may prefer to visit the shop in order to find out and try out a range of products. Pharmaceutical products are also unlikely to be suitable for online shopping and will require customers to visit the shop partly because prescriptions drugs have to be checked by the pharmacist. One of the advantages of online shopping is that goods can be sold easily throughout the world. ...read more.

Middle

Suppliers of Boots Plc may also use mobile phone to ring the store about delivery times. In large stores quick and easy communication can take place between managers without a need of a public address system. 'This is a staff announcement'. Customers also find it easier to ring stores either if they have a complaint or if they are enquiring about the availability of products. All major businesses including Boots will use computers to keep accounting records so increasing efficiency and reducing costs. The use of E-mails can also improve communications with suppliers. It is cheaper than letters and phone calls and is immediate. Internal communication is communication between employees inside a business. This type of communication is likely to be informal. There are two types of communication which can happen within internal communication and that is between people on the same level and with other departments. Businesses use ICT for internal communication and for communication with other businesses. This provides a quick and cheap method of communicating. Boots has a sophisticated internal communication setup. In the first place it has established an Intranet. An Intranet is a private corporate network similar to the Internet but confined to the company. The purpose of setting up an Intranet is to help management within Boots Plc share information such as data, documents, files, and memo's. This can help the efficiency of Boots because information can be shared quickly and easily between departments or even between members within the same department. ...read more.

Conclusion

This database helps Boots plan for the future ensuring that the right product is in the right place at the right time. Another general disadvantage for businesses is the cost of setting up new systems, updating them and training /re-training staff. With a big business like Boots this is not a major disadvantage as the savings outweigh the cost of new technology. Another disadvantage is the problem of hackers and viruses. This affects not only external ICT communication but it can also affect internal ICT communication. This type of information is important as it gives the details of Boots for example telephone numbers. This type of communication will be between the customers and Boots. If customers have an enquiry they can either phone Boots head office or they can also contact the customer care team. Boots Plc also provides an email address in which customers can write to regarding enquires. If customers have a problem about the Boots advantage card there is also a contact number which the customer can use. One advantage of contacting these numbers is that customers will get their answer regarding enquiries straightaway; however writing to them may take up to a week or maybe more. This is one of the disadvantages of postal mail. Boots Plc offers a range of methods of contacting them. This is a very good communication between the customers and the company. Suppliers will also be able to use this information. ...read more.

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