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Communication in business.

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Introduction

Businesses need to communicate with a range of individuals and organisations, including their customers, their competitors and their suppliers, as well as their own employees. Good communications within a business is essential if that business is to operate effectively. Different methods of communication are: * Internal and External Communications * Upward and downward Communications * Open and restricted Communications Information communication technology (ICT) has had a dramatic effect on the way communication takes place in business. Communication means to import knowledge or to express ideas in words or other symbols. All organisations need to have good, clear paths of communication so that: * Everyone is clear about the objectives * Everyone in the organisation is kept informed of developments and changes * Ideas and views are clearly heard * The organisations and its members can respond quickly to new developments Both internal and external communications have been transformed by rapid developments in information and communication technology. Internal communication is communication that takes place within an organisation. External communications on the other hand take place between the organisation and the outside world. ...read more.

Middle

This is viewed as a positive movement towards open communication between differing levels of employee. Part of changing the management approach is to introduce regular formal and informal cell meetings. Upward communication is vital with cell leaders now regarded as supporters to the cell rather than the autocratic dictators who merely pass on instructions from the management. At Halewood, centres of excellence were created where teams took responsibility for generating improvements. This included in one centre the team or cell completely changing the line to bring more efficient layout, which included computerised conveyor systems. Management information systems calculate production rates as each car is manufactured, so operators can visibly see at all times the targets for a particular shift (remember line speed varies in relation to demand) and what the actual production is at any given time for that shift. Measurements against targets are made and where necessary the line may be speeded up if behind schedule. CAD systems used by Research and Development and Design Engineers in design of new models. ...read more.

Conclusion

The compatibility of such computerised systems enable Jaguar to make vast savings by eliminating the need to hold stock - any stock held is at the supplier's factory and at their costs. On a regional basis Jaguar dealerships are linked to the Jaguar HQ sales division and daily sales of new cars are recorded via a computerised ordering system. Information from the sales division at HQ is then passed on to the planning departments at each plant - depending upon the make of the car being ordered i.e. X - Type at Halewood, and S - Type at Castle Bromwich. Planning department then schedules in the production based upon the customer requirements. Analysis Improved communications with suppliers enable the stock reduction programme to save Jaguar on inventory cost - supplier is responsible for the stock holding costs. Internet has assisted sales, as information on the detailed and colourful website is available and can reach many millions of people around the globe. The Jaguar brand is sold in over 60 different countries so it is a truly globalise brand and the website information supports this. It is seen as the first port of call for many potential customers. ...read more.

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