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Compare Business Documents

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Introduction

Task 7 Comparing business documents Organisations use many different types of documents to communicate with buyers, suppliers and staff. To complete this task I am going to use two documents from three different companies, I have chosen to use publications form three mobile operators, O2, T-Mobile and Orange. I am going to start with the sales brochure from O2. The publication is easily recognised as a brochure from O2. The purpose of this document is to attract attention to its self, O2 have a well established brand, so be having their established logo littering the front cover will make this happen. There are two phones on the front cover, they have been set against a backdrop of trees and a sunset, the colour of the sky also makes the brochure stand out as a publication produced by O2 - as they are the only mobile network provider in the UK to use blue. The purpose of this document is to get potential new customers to buy a phone and tariff from O2, as well as trying to get existing customers to upgrade. This sales brochure has an intended for an audience sixteen plus. Purpose The purpose of this document is to catch the eye of customers to make them pick the brochure up and take it home. To be able to fulfil its purpose the brochure needs to be eye catching, interesting and informative. ...read more.

Middle

Also all of the products are numbered so their descriptions are easily identified. As I did before I asked two people what would make them pick this brochure up and take it home, the first person that I asked said that they would take it home because of the quality of the pictures, and also because the brochure tell the reader what phones the extras work with, this not only helps the reader but also helps O2, they have listed the products with which the extras will work, this will also help reduce refunds. The second person I asked also commented on how all of the different makes of phone had their own page of accessories, this made it easier to select the correct accessory. Purpose The purpose of this document is to catch the eye of customers to make them pick the brochure up and take it home. To be able to fulfil its purpose the brochure needs to be eye catching, interesting and informative. To sell the brand of T-Mobile. Suitability for purpose To see if this document well suited to its purpose I have asked two people what would make them pick this brochure up; one said that they would pick this brochure up as it looks like an ideal brochure to pick a gift from; the first person I asked said that the rhetorical question on the front cover was intriguing, this person said that they also liked were the contact details were positioned, at the top right of every other page. ...read more.

Conclusion

However this person went on to say that they have filled up this brochure with an interview from Sir James Dyson. On page five of the document there is a 'hot' offer, the new HTC Hero, the picture of the phone is of high quality, this is an advantage to the customer as they can see the phone in detail. Likewise on the next page (page six), there is a high quality picture of the new Blackberry Curve 8520, to complement this picture there are four up close pictures of the new Curve, these pictures are numbered and to the left of them is a description of the part of the phone pictured. On page thirteen, there is a column, on the right, that suggests that this document is not only for business use, a jargon buster, this includes a key of diagrams that Orange use next to their phones. Purpose The purpose of this document is to catch the eye of customers. The customers should be drawn to this document and be made to feel that the document was created solely for them. This document is also an informative leaflet rather than a sales brochure. Suitability for purpose This document is a great brochure to pick up as it has all of the information when travelling abroad - how it will affect the customer's tariff when they use their phone abroad. It tells the customer what numbers to text Orange so they can setup certain services and what these services will cost them. ?? ?? ?? ?? M:\LHS\ICT\Task 7 Comparing business documents.doc ...read more.

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