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Comparing websites

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In this I will compare the leaflets with two website to see the differences and similarities. The three organisations that I have chosen are Sainsbury, Morrison and somerfield. I will look at these three organisation's leaflets and the homepages of the websites and I am going to explore the arrangement of the homepages. I will look at there house styles, presentation style, writing styles and how they could all be improved. Purpose of the Website's The purpose of each of these "supermarkets" websites is to give the customers a wide range of options. This means they can look at the latest products and offers on the website site. Instead of wasting time in the supermarkets, deciding on which product to choose from they can easily make decision from home or even shop. It's convenient for people that are working long hours and don't have time for shopping, they can easily order goods over the internet. This is good because they are promoting and advertising there company over the World Wide Web. If one lives too far away from the supermarket and they really like the deals that the company is offering, they have a benefit, as they can still shop over the internet. ...read more.


One link is called store locator and the other is called Sainsbury FAQs. These links are to help customers with there problems and question, as FAQ stands for "frequently asked questions" and store locator help find the nearest store. Below this banner they have a navigation bar; this navigation bar goes across the page, it is narrow and long. Containing 10 buttons, these are Home, Food and wine, Finance, More online stores, in store now, about Sainsbury, offers, online community, careers and they have added a new button called Christmas. This is because Christmas is near, also to attract customer of new Christmas offers, Christmas gifts and other related products they have got. Navigation bar This is Sainsbury navigation bar, it is fairly simple, their should be no problem in using it, as the size of the fonts is bold and big. There are ten buttons, I have checked to see if they take me to their page, and they work, so this is good. The size of the buttons are all different, I think this is due the length of the words. All the buttons have same font size and color, accept from the first button. ...read more.


Personally in my house they are very useful as we can decide on the best offers and then it are saves our time. On the top right hand corner, next to "great offers" there's a stamp, which says "Sainsbury's way to save" with the right tick. Sainsbury is trying to show people that Sainsbury is the right supermarket for them if they would want to save their money. There are five large images on the page, each containing a picture of some sort of product. For example on the first image there's a picture of 2 apples packs. The apples are in the pack and they have got the label with the name of the company and some description of it. The image has got pictures of 2 boxes of All Gold Chocolates. I have notices that if the offer is "buy 1 get on free" on the apples than they have got to packs of apples. Therefore this is attracting the customers as they can be convinced from the pictures if they are not from the written offer. All the pictures are clear and big; anyone can recognize what it is, so the leaflet isn't for anyone particularly. The background colour of these images where the pictures sits on is yellow / orange. This is consistent throughout the whole leaflet. ...read more.

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