- Firstly the customer adds the items to the basket
- Then the customer looks at the shipping and handling price, confirms the currency
- Then the customer logs in
- Then the customer confirms what address the items to be sent to
- Then the method of payment
- And then the confirmation that the products have been purchased
The customer aftercare is important as well. The customer has to be looked after from when the look at the website until the final payment has been paid. WWE Euroshops’ method of doing this is simple; the way in which they look after the customer before purchase is making the website easy to use, and purchasing is quite simple as it is a step by step process which is easy to follow. The payment is either carried out by card which is notified when ordering either by phone, online or even postage. A cheque can e accepted as well. The option of how the products are purchased has two varieties as well, either get all products in one go or when they become available (and WWE Euroshop does not charge extra either way- which is convenient for the customer). Even after the final payment has been paid, WWE Euroshop sends catalogues to their customer with the latest items, promotions, offers and sales.
If a customer has a query or wants to contact WWE Euroshop, the contact details are very easy to find. A tab is presented to get access to the contact details, and this appears consistently on every page in an easy place to find. The contact details tab is next to the logo at the top of the page, so it is one of the first things you see.
On the home page the telephone number is under the logo as well, so informing the customer of the contact details is very straight forward.
The actual contact details page is very simple and to the point. The information is brief and very understandable. They put all forms of contact details on contact detail web page including: email, address and telephone and fax number for both UK users and International users.
Conditions of service
The conditions of service are the condition of sale, returning goods etcetera, mainly things to do with the purchasing to payment and to returning goods. This is usually found under the Terms and Conditions part of the website. The Terms and Conditions is link is found right at the bottom of every page, so when a customer is scrolling down to look at what’s on offer they will see the link, so the link is easy to find.
The conditions of purchase will always be displayed when actually purchasing the actual item, you can put in a promotion code to get a discount, or just pay the original price. Or when browsing, the price may have already been reduced.
The Terms and Conditions page has all the information about purchasing and delivering. Anchors are used to link each individual term and condition to its corresponding answer, so the customer can find their desired answer immediately. If the customers answer is not found, WWE Euroshop has a telephone number on the same page for the customer to get in contact.
A return slip is attached to the incoming invoice, if the customer would like to return the goods. Another invoice is then sent off, with the new costs of the items. In order for the customer to return the goods, the customer posts the parcel of item(s) along with the return slip enclosed, the company then acknowledges this and then they post the new invoice.
