Database project - To facilitate the marketing of cars & to improve customer care.
St Bernadette Catholic Secondary School Bristol
50759
Assignment 3
To Facilitate the Marketing of Cars
&
To Improve Customer Care
1 User Requirements
The users of this database would be the salesmen/women in the car dealership who sets it up; the secondary user would be the customer. The primary users would need it to sort out all the paper work. This database will help many users to do their work more quickly and more efficiently. It provides information on cars, customers and manufacturer, which saves time and makes it a lot easier for the salesperson. It increases not only the efficiency of the salesperson but also improves the quality of customer care, for example the salesperson can instantly see the type of car, the last time they spoke to the customer, the last service, and any other problems that the customer has had. All this makes the customer feel that they are receiving a much more personal service and the improved relationship makes it more likely that they will stay with this dealer and increases the job satisfaction of the salesperson. The customer table is shown in Figure 1.