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Estate report

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Introduction

ICT Estate agents For my ICT unit 1 "using ICT to communicate" I will be writing a report on three agencies within my local area, in this report I will be including the "layout" of their website, the navigation of it, the language they use within their website and also giving my views on the good and bad points of the their websites. Layout: In the "Oak Lets" estate agents shows a consistent use of colour, the colours they use are orange white and black, they use these colours throughout the whole of their website, the layout of the website is consistent using the same sort of structure throughout. They use "Times New Roman" in their fronts to show even more consistency in their website, this font is used most common with people's document and is easy to read and looks more presentable to on coming viewers on their website, they use headers which are shown below to catch the eye of people and draw them in to read it the information they put out for people to read etc.... Headings: This is just one of the headings they have in their website, they use the same colours consistently throughout their headings, they use like a dark shading colour to make the heading stand out and make it look 3D to their viewers. Logo: This is their trade mark logo, they use the tree graphic to represents their name "Oak", and this is about the only graphical image that is on their site, they keep this logo consistent on the top right hand side of the page on every page, they use there three main primary colours on their logo. ...read more.

Middle

Estate agents 2: Acorn Acorn prides itself on being one of the largest independent estate agents in the South East and Kent areas. With over 20 years' experience in the lettings market, you can rely on us to protect your investment. We have specially tailored packages to ensure peace of mind. Please feel free to browse this website for useful information or to arrange a free valuation Layout: The layout of the "acorn" estate agents shows a consistent use of colour, their primary colors for this organization are mainly red and white and blue, and they use these colors throughout their website. On the site I feel that they have a very good layout on the structure, I have outline the tree main bodies of their website they have created showing in the screenshot below: The acorn organization use the common font "Times New Roman" this is used throughout their whole site, the colour and font and the layout are the three main consistencies they use in their website, they also have a clock on the right hand side on their site. The graphics they use in there are mainly images of houses and they tend to use images relating to the text. Logo: They have created a logo to represent their organization they use a acorn image, this relates to their name "Acorn", they use only two of their primary colours on the logo. Navigation: As I have stated above the site is structured well with three main parts to it the "title", "menu bar" and the "main body", this allows the viewer to navigate more freely without having to worry how to get back to the home page. ...read more.

Conclusion

Comparison: The three estate agents are very similar when constructing their website by separating it into three parts; the three don't really use vibrant colours to catch the eye of the customers. The three use the same font "Times New Roman" throughout their site, the graphics used are mainly their logo and pictures or houses the three both usually keep it in the same place which is the top left hand side of the page, they are consistent with it and it doesn't move when changing the page. The three uses the same layout when navigating around the site they always keep the links in the same place and does not move so it's easy for viewers to click back to the home page etc.... All of them have a "quick search" near there home page and then have a longer advanced search on another link further in the site. Again they do not really use a lot of complex terminology due to people not understanding etc... so they try and keep straight to the point and make it as easy to understand as possibly. As I have stated above they all have a number of bad points aswell as good points but they one I think that would be very successful would the "Acorn" website due to its present ability and the way it is laid out by using different pictures to illustrate their point. ?? ?? ?? ?? 0 ...read more.

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