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Hands-On Glove Makers is a retails company wanting to know whether to sell on the online market. In this report I look at the positives and negatives. I look at the competition they will face from globally competitors. Laws which will also affect Hands-On

Extracts from this essay...

Introduction

Hana Ali An Introduction to ICT 4Bim400 Word count 1592 To be marked by; Harry Temmink Table of contents Terms of reference 3 Executive summary 3 Introduction 3 Main body 3-7 Conclusion 8 Appendices 9 Bibliography 11 Terms of reference As I a communication consultant I will right a report regarding Hands-On Glove Makers proposition ,if creating a website will be more beneficial to them than not or if expanding in another way is better Executive summary Hands-On Glove Makers is a retails company wanting to know whether to sell on the online market. In this report I look at the positives and negatives. I look at the competition they will face from globally competitors. Laws which will also affect Hands-On Glove Makers such as data protection act to protect customers and sensitive data from viruses and hacker. The consumer protection act in which they must ensure they follow as to protect the customer and the company. The report also looks at the benefits of the online store rather than expanding by creating another store. I conclude with going online is the most beneficial because it is the easiest, most price effective and best suited to Hands-On Glove Makers. Introduction Hands-On Glove Makers is a retail company which is based in Watford.

Middle

One example would be with golf direct whom with the data found that advertising would be needed 43 times a year because the customers were extremely loyal (http://www.golfworld-direct.com/realtors.html) .By going online Hands-On Glove Makers can find out their target market and see what type of customers they have. From the data base created you can improve your offers by tracking the customer purchases and therefore can see which product sell the most. By going online Hands-On Glove Makers increase their potential target market audience. By going online you can attract a customer form anywhere in the world. By competing in a global market you have increased you sales opportunity. However by going online you must be aware that will mean you have more competition than when you were a retail store. Although being world wide means their will be more competition for you to compete against the increase in you sale opportunity out weighs this. (http://youonline.com.au/7reasons.asp). You can increase you sale in many ways by creating a data base of previous customers, emailing them of recent promotion, you are open 24 hours a day 7 days a week. ( http://youonline.com.au/7reasons.asp) Being open all the time can cause an attraction of customers who are not customer of you high street outlet. Advertising cost will be limited as it can be done online A website can also help with the retail store in Watford.

Conclusion

In to survive in the market they should expand and the best way to do this is by an e commerce venture. The decision to make a website is big however does not mean automatic success. Making a website will not be a success unless the web site is easy to use and the domain name is one easy to remember. It may be necessary for the company to pay search engines in order for the company to website to come at the top of the page under the sponsored link. Even with the negatives the benefit outweighs them and therefore the E commerce venture should go ahead. Appendices This first graph is the CSV virus taking place on the 22 of February 2009 the virus was leaked in the morning and by 9.00am over 10 million different online companies were hit. The virus changed links and corrupted different files. Even major companies such as London exchange. This second graph shows the increase in phishing over the year it shows how high it is and how phishing is only growing over the months and doesn't seem likely to decrease anytime soon. This means Hands-On Glove Makers must aware of and try and protect them. this shows the projected increase of sales in 2003.

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