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Kenwood - Functions and objectives

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Task 5 Functions and Objectives Kenwood organisational chart is in a hierarchical structure as there is only one MD (Managing Director) this then creates a clear line of command which consequently can be traced from all members up (or down) through ranks of their organisations. As the members are divided into divisions they are each charged with a certain amount of responsibility. By having a functional structure it allows the employees of Kenwood to recognise what role, responsibility, and control they have which will then later contribute to meeting the overall long term objectives. Kenwood have two types of employees and these are line and staff employee. The line employee will be directly responsible for achieving the overall goals and generally be marketing and sales departments, whereas the staff employees will be the research and development and finance to which support the line employees. Functional areas of a business will all have their own objectives to meet that will relate back to the company's overall objectives. Below will explain how each functional area of Kenwood helps the business to meet their overall strategic objectives. ...read more.


This is why R&D is essential in the participation of meeting their core objectives. Administration The Administration department will fall under the staff employee category as they deal generally with maintenance and paperwork. The Administration department will ensure that the communication channels within the business are functioning properly; these will include phones, mailing systems, computer hardware and other data processing facilities furthermore will provide statistics for the board of directors about the effectiveness of the existing office practice. This is essential in a company as the admin department can solve problems which can cause chaos in a company, for example departments need to communicate to share ideas, information and improvements if this could not be done then a product could be a failure when entering a new market. Communication channels within Kenwood Effective communication requires not only development of the basic skills of speaking, listening, reading and writing, but also awareness and an understanding of the subject, the audience and the environment. For the communication process to be successful not only must information be transmitted but it must be received by and understood, this is where reading and writing skills are just as important as speaking and listening skills. ...read more.


They mainly choose this type of communication as they have to send and receive information quickly to confirm that objectives are met. Even though Kenwood solely rely on this from of communication it does however come with complications such as: * Files can become corrupt in the process of sending it between the hierarchical. * Also it can be used in other manners resulting in employee misuse. * Wording may be incorrect or hard to understand. * Viruses can be sent via E-mail. Benefits of this method of communication: * It is sent quickly. * Cannot be damaged like mail. * Personal information is secure. * Cheaper. However many benefits this method may have Kenwood will still refer to other types of communication as it may be appropriate for that particular situation. Communication will play a vital role in achieving objectives as it will ensure that product development works throughout the whole company to attain customer satisfaction. Nevertheless not all forms of communication can be advantageous to the organisations as it can take time to develop and employee's knowledge of it can cause limitations. ?? ?? ?? ?? Kelly Townend 1 N:\Business at Work\Task 5-Functions and objectives.doc ...read more.

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