• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Recommend methods to promote an e-commerce system for a local business.

Extracts from this document...

Introduction

Transfer-Encoding: chunked ´╗┐Sharron Walker, a local cake maker, is thinking to move into e-commerce. I have created a table setting out the pros and cons of each potential method of promotion listed below. Search Engines - The site may be displayed on the front page of a search engine which promotes their website and gains them customers and makes the site better known. It is also cost effective. However, other sites can match a meta-tag and make theirs match the business so their site comes up more often. It takes time for websites to be noticed and recognised by customers as a good trustworthy site. I recommend Sharron to have specific mata-tags in order to get noticed on search engines. This means that when people search up something similar to Sharron?s store like ?Lipstick? her website will show as one of the first. This will mean that more customers will come to her website. Newsgroups and Forums - Newsgroups and forums are easy to find and they can have a moderator which makes sure all the information is relevant and doesn?t contain any inappropriate language. ...read more.

Middle

I do not recommend pop ups as they are annoying and customers would not want to purchase from a website that is hassling them. Spam - Spam is quick to get information to the user and can catch their attention with consistent information. It can be annoying to the user which will make them not shop with you and it may go into spam folders and the user won?t see it. I do not recommend to use spam as its annoying for the user and the customer may not want to do businesses with a company that annoys them. Site Names - If the site name is well thought and easy for customers to remember then it will help customers find your business and purchase products. If the site is easily misspelt customers may be directed to another website losing business. I recommend that Sharron has a unique catchy site name to get it recognised. If a name is long and boring, customers won?t be able to remember the site name. However, if it?s short and catchy, customers will remember the name of the website and will visit it. ...read more.

Conclusion

I recommend to have good user interface because it will make it easier for users to use the site which will encourage them to come back. If the website is too confusing and they are unable to use it, they will not visit the site again. Establishing customer loyalty in a virtual environment - Having a loyal customer base will mean they will keep on purchasing from the businesses, they may even recommend you to friends and family. Having the same customers is good but you also want to gain new ones. It also takes a lot of time to gain customers loyalty. It is a great idea to gain customers loyalty. If you gain their loyalty they will continue to buy products from you. It?s always good to have customers buying from your store repeatedly. However, it?s important you also try gain more new customers to expand the customer base. In conclusion, there are many promotional methods that I recommend Sharron to use. The ones that I consider are most important to use are Search Engines, Banners, Site Names, Direct marketing, Effective User Interface and Establishing a Loyal Customer Base. If Sharron uses all of these promotional methods her business will be successful and gain a large customer base. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Information Systems and Communication section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Information Systems and Communication essays

  1. Marked by a teacher

    Database Coursework on a Vehicle Rental System: Analysis

    5 star(s)

    This information is of great importance to the business and so it should be held in a more efficient, accurate and consistent way. Holding information in such a system will lead to a better, speedier service and thus increased customer satisfaction as a consequence.

  2. Marked by a teacher

    Investigating a Transactional Website (www.latestdvd9.com)

    4 star(s)

    The customer however cannot see whether the DVD is in stock before purchasing it. He can only find out about this by E-Mails that might arrive days later. According to the website the delivery can take on average between 5 and 14 working days.The delivery arrives in the general post and therefore arrives mostly in the morning.

  1. Marked by a teacher

    Assignment A: Analysis of Transactional Website

    3 star(s)

    Evaluation of methods used to engage, retain or entice the customer The purpose of offering deals is to try and entice their customers to purchasing from them and in the process the company is hoping that they may buy more than that one item and return to the site again.

  2. Marked by a teacher

    Social Implications of E-Commerce

    shop or pay bills from home without having to worry about transport or bad weather. There are now also services to order repeat-prescriptions on the internet and have them delivered straight to your door. Unfortunately a large proportion of the older generation have not been able to keep up with

  1. Marked by a teacher

    I have been asked to create an ICT solution for a local events and ...

    This will give me a good impression as to what they will be dealing with on a day to day basis. Also observing the user will give me an accurate impression first hand as to the problems that they occur when using their current system.

  2. The Impact of Mobile Phones on social Interaction

    Following further discussion of this issue in the focus group it was concluded that it was the "hassle" aspect combined with the distrust associated with this method of purchasing that was responsible in such a low usage. Similarly, many people in this age group did not feel that there were

  1. Implementing a new system for Mastercare.

    The old system is in company colours which I will maintain when I create the new database. The new system must be able to store and process information entered into suitable outputs such as invoices and daily records sheets for both the Service Engineers and the office Staff (meaning a minimum of two copies per report).

  2. Topshop Transactional website

    For example internet browsing habits are monitored and the information is sent to advertising companies who will then use the information for marketing purposes. In the Topshop website there is specific way to register therefore existing customers don't need to log in when browsing Topshop website.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work