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Report on designing an application form.

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´╗┐Adam Martin Lifestyle: Application Form I am going to be writing a report for Lifestyles application form as the managing director has asked me to produce a report about it to compare, describe and evaluate. I will talk about several different things within the application form, which will include: Talking about the layout, purpose, good and bad points of writing style, good points of the presentation style, suitability for purpose and use of house style all within the application form. Name Of Document: Lifestyles application form Layout: The application form is a size A4 portrait. Most application forms are on A4 and this is a good idea because Lifestyles cover all their white space, they make use of white space. If they used A3 there would be too much white space being wasted and if they used A5 they would need more than one page to fill all their information on, therefore size A4 is a suitable size to use on a apllication form. The application form uses tables, which can easy divde the context to not confuse the customer, also using tables can be easier to understand than if the text was just line after line. The application form does not use a boarder or any images but this may be because they want the application form to look formal and not full of boarders and images which may make the application form look informal. ...read more.


Good points (Writing Style) The application form looks like a formal document, it uses formal words and formal language, and for example it uses all the correct punctuation and no abbreviations. It is also very clear to read, they separate the text where it is a different subject, and also use big subtitles so the customer can see and easily define what is what. The font is a suitable size; not too small so you can?t read it and not too big so it takes up the whole page. The font used is also very clear, there is no joined up writing it is just a basic font style which looks formal and is easy to read. The application form also uses basic words so everyone can understand, like no technical words that people who only specialise in sports would know and is also does not use any abbreviations ( apart from one) so everyone can understand the text. The form uses capital letters where suppose to and the correct punctuation and grammar is good, there is no spelling errors. There is also no colloquialism in the application form which keeps the document formal. Bad Points (Writing Style) The only bad thing about the writing style of the application form is uses an Abbreviation. It says the following: Membership number ?LDD?. Some people may not know what LDD stands like I did myself, which I had to look up the meaning of which took time and ...read more.


Not having the requirement to put your bank details in, may encourage more people to fill the application form because they know it is safe and are not going to charge them any money. Use of house style The use of house style is used a lot in lifestyles application form. The application form uses plenty of colour which is the colour scheme of the company (Blue, purple and white) Lifestyles uses the same colour scheme on all of their documents including their website, Brochure, application form and any other documents they have like membership cards. Each of these documents also has Lifestyles logo on. It is important each document has their logo on each document because then people can easily recognize whose company it is by just looking at the logo. A logo is important and it is good to say Lifestyles uses it on each of their documents which will aid and promote instant public recognition. The website and the application look more or less the same because they use the same logo and colour scheme which is good because it shows the company is neat and organized. Suggestions for improvements Overall the application is at a good standard and it is hard to find something wrong with it. The only thing I would tell them to improve and not to use any abbreviations so just in case everyone will be able to understand what it means as some people may not know the abbreviations and also abbreviations are considered informal and an application form should be formal. ...read more.

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