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Introduction

TOPSHOP Topshop is a transactional website that specifically sells merchandise like clothes, shoes and accessories. The audience intended to shop at Topshop is varied between teenagers and middle aged women around 35 years old. As I navigated around the Site I believe that it would fulfil the needs of the audience with its wide variety of merchandise. Site Structure The homepage of Topshop is well decorated and brightly colour to obtain the customer's attention. The site is also updated every week to keep the site fresh and original looking. As you can see from the screenshot above there is a list of options down the left hand side of the site navigating you to Shop products and to the different shop information. The first listing on the column is 'Shop by' which takes the customer to the different categories of stock e.g. Fashion Tops, basic Tops, Dresses etc. Also on the main column there are a number of options to click upon Shop By - When clicked upon 'shop by' opens a new window showing the different items of merchandise a customer can purchase New - Shows you the items recently added to the Topshop website and what you can purchase in the Topshop store Collections - collections shows the customer the different type of styles i.e. Punk, Office etc and different types of designer that design for Topshop e.g. ...read more.

Middle

Here this screen shot shows that the details prior to this shot have been sent to the Topshop help line and this happen in a few seconds. When the customer pays for a certain item they receive confirmation via email. If the customer is ever stuck or lost on the website to return to the main page you easily click on the Topshop word on the top left of the screen. This symbol is there all throughout your online experience so you have no trouble when wanting to get to Topshop's homepage. Methods used to capture customer data Overt methods are loyalty or reward schemes encourage customers to make repeat purchases. Customers are rewarded with points every time they make a purchase. This screenshot is an overt method and by applying to this student card this will give people discount and will persuade them to shop in Topshop again, this offer is also used to get customer's personal information so that the website can email the clients and send more offers e.g. Sales. Covert methods Cookies -Sessions cookies are used to keep tract of the goods in your virtual shopping basket and are deleted after each visit -Persistent cookies store your username, passwords and preferences. These are stored on the hard disk and passed to the web server every time you visit the site. Spy ware Spy ware is a term used to describe programs that secretly collect information about a computer user. ...read more.

Conclusion

There is no background music present on the Topshop website and there is also no use of splash and animations. A down fall to the Topshop website is that with the high number of users Topshop are unable to process your request at the present time with will lead to a decrease of customers. In the Topshop website the homepage negation is always positioned on the left hand side so it doesn't matter about get to Topshop homepage so I consider that there is not to much information on each page because is not difficult to get home again. Topshop is very modern but it's simple to use so old and new browsers are suitable. Topshop is very useful but Improvements Topshop should make to there transactional websites improve loading times since I found myself at times getting very frustrated but as a whole Topshop is a trouble-free and reliable website that is secure to purchase though. Three recommendations I could make to Topshop is that firstly they should make there website more detailed with extra information that should be included so that customer no there rights when dealing with a transactional website like Topshop, also I believe it would be a great advantage to Topshop if they improved their loading times as this would make customer more relaxed as they browse through the website. The last recommendations that would Improve Topshop website is that the site structure could be changed to make the website more attractable and easier to navigate around. ?? ?? ?? ?? ...read more.

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