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Unit 14 - School of Computing

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Introduction

Task 4a (P5) Choose a business that you would like to develop e-commerce for: I would like to develop e-commerce business website for Spicy Bites, which is an Indian food restaurant company selling Indian food to local customers living around Swindon. The restaurant is located in old town, and customers can eat in, takeaway to even get their food delivered to there door step as long as the order is over �10. The restaurant is open 7 days a week from 5pm till midnight. Describe the operations that you are promoting online; what are your aims and objectives? I am doing this to promote the business and my objectives are to get as many customers as possible to go into the restaurant to eat or order the food to get delivered. Who are your customers and what are their needs? My aim is to get as many curry lovers as possible to the restaurant. This website will also help our regular customers, because some times they loose the menu and they don't know what to order when they order the food over the phone, this site will help them and they won't need to look after their menu, they can just look at the menu online and order the food. My aim is to increase the level of business by putting special offers so the customers can save money and that way they will want to come regularly, because our prices are low compare to others. Choose a suitable available domain name for your business. What model your business will be built on? My website will be built on e-commerce Level 3 model, which is "Basic brochure ware site to promote the business. ...read more.

Middle

* Cost of development / maintenance - If you have a successful business all ready in your store then you can spend money to have an online website as well, other wise you will be taking big gamble by spending lot of money to get a website built for your business and also you will have to spent extra money maintain it as well. * Business aims and objectives - You should make a proper plan on how you want your business to run and what income would satisfy your needs. You should only create online website if it would make a big difference to your income. * Customer needs and expectations - Customers always expect high standard of products and customer service. To do this you will have to improve your customer service, have a feedback form on the website so the customers can leave their comments on the website or any complains that they might have. This helps companies improve their website, customer service and get the right products in store to fulfil the customer needs. * Products/ services to offer - Companies should do surveys and get the customer opinions to provide them good service and the right products. The better your customer service is and the products you offer more customers will turn up, so good products are always important. * Anticipated benefits and timescale - Companies should always look for business improvements and offer the sort of products that will get them more income and customers. Company should set a target of how many customers they will want to check their website and order food via using the website. ...read more.

Conclusion

Cost of development / maintenance The travel agency needs to estimate the possible cost to build the website and maintain it. If the company is just advertising the location and details of the business then they don't need a full time employee to look after the website. But on the other hand if they are going to give details of available flights and hotels then the website will have to be updated daily and for that they will have to hire a full time employer or train one of their current employer, which will also cost extra money. Business aims and objectives The travel agency needs to look at their aim and objectives, as weather they will be just selling flights or they will also sell hotels bookings. They need to work out the profit they can make and the cost of it before making the final decision. Customer needs and expectations The travel agency needs to do some surveys and research to find out what customers want and how much they are willing to pay for the holiday packages, etc. This will give them rough idea on how to deal with customer's expectations. Products/ services to offer The travel agency needs to decide on the services and products they will be going to offer to the customers. They need to decide weather just to sell holiday packages or provide the hotel booking service as well. Anticipated benefits and timescale The travel agency needs to set a target of how many customers they want to visit their website in next 3 months or to what level they want their business to increase by. ?? ?? ?? ?? Amjad Qazi Unit 14 Nemat Jarjis - 1 - ...read more.

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