• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 34: E-commerce

Extracts from this document...


UNIT 34 - E-COMMERCE Assignment 1 Table of Contents Task 1 2 TASK 1 Social Implications of E-Commerce Changing Customer Perspective: Value - Customers will always want the best price when spending their money, and this is generally found in E-Commerce (on the internet). Any 'bricks' that are competing with 'clicks' will have serious difficulties competing with these prices due to overheads. Overheads include bills (water, electrical, etc.), assets, rent, etc. If a 'click' wants to be successful then they must offer deals and services to compete with other 'clicks' these could include: BOGOF, free postage and price comparisons. Services - 'Bricks' can usually offer better services than 'clicks' because they come into direct contact with the customer. The customer can ask the store for exactly what they want and how they want it and it can be done instantly. However, clicks can compete with this by offering a number of services on their sites, these could include: next day or even same day delivery, gift wrapping, recommendations (suggested using customers shopping history) and after sales aid (troubleshooting, online help). Ease of Use - Customers being used to walking around stores and finding everything in logical sections will expect the same practicality online. Any web site must by easy to read and navigate and must have the ability to create user accounts quickly and effortlessly. ...read more.


Shopping is then delivered straight to their doors. 24/7 Trading - Customers can shop online day and night all week long, even if your business only supplies during the working week, your site can store and process orders ready for the next working day. Also no staff are needed to overlook the orders until they are ready to be packed and delivered, this lowers costs. Relatively low Start-up and Running Costs - If your business is changing from a 'brick' to a 'brick and click' then these costs are minimal as the overheads are already being paid to maintain the 'brick'. This will increase running costs as more customers will be shopping with you, so more staff and assets will be needed. Competitive Edge - This will give your business a big edge on any 'brick' in your niche. Better deals and cheaper prices will be viable due to the profits of more customers but only slightly increased running costs (overheads). Search Facilities - Customers can shop for specific products easily by either using the general search or using an advanced search that allows you to define further search criteria, such as price range, brand, rating, availability, and much more. This makes shopping faster, more rewarding and convenient for the customer. Pricing Opportunities - Stores on the high street need to charge higher prices to balance out their overheads. ...read more.


This saves Boots customers from having to travel to buy their pharmaceuticals and pay lower prices. People either in other countries or without the opportunity to go to a Boots store now have the chance to shop online; this will increase profits and exponentially affect popularity. The main benefits of this move into E-commerce is the ability to have completely flexible prices that can be changed in minutes, this gives the online branch of the store better deals and lower prices. Boots can afford to offer deals and low prices online as they have next to no overheads; the main overheads are lost at the high street stores and warehouses. However the drawbacks of this move are that customers lose the contact with the trained Boots staff that helps them make their choices and give them general healthcare advice. Also I think that Boots is focusing too much on UK and Europe, in their mission statement they stated that they want to secure a monopoly on health and beauty in the UK which they have secured already, they should now be focusing on getting high street stores in large international cities like New York and Beijing to give residents a sense of trust in the company that current boots customers have already. To advertise further they could supply a series of free samples of exclusive products like No7 range and Bliss. ?? ?? ?? ?? Unit 34: Assignment 1 5/5/2009 8 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Information Systems and Communication section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Information Systems and Communication essays

  1. Marked by a teacher

    Investigating a Transactional Website (www.latestdvd9.com)

    4 star(s)

    a film is released in the United States cinemas, it already appears on this website for sale. This clearly shows that they are updating their website and database and add new films every single day throughout the year. Secondly, the website also allows customers from all around the world to

  2. Marked by a teacher

    Social Implications of E-Commerce

    Business will also not be affected by bad weather or problems with public transport ? if fact these things might even help an online business because it would be more convenient for the customer to shop online rather than go to the high street.

  1. Peer reviewed

    e commerce

    3 star(s)

    Above is an example on how you can zoom into the item of clothing you are looking for. To zoom in you click on the zoom in tag to the right of the picture then move the cursor around the picture to see the picture in detail.

  2. The Impact of Mobile Phones on social Interaction

    4.2 - Increased accessibility, freedom and safety Mobile phones have removed the barriers of distance and allow users increased accessibility and freedom.

  1. Online services

    There are more than 6500 mailing lists available to any user with full internet access. The topics range from political to social to professional. Another importance of e-mail is that one can send any type of multimedia or any other file with e-mail.

  2. Communication & Employability Skills for IT. OCR Cambridge Technicals Unit 1 LO1-P1

    like this because then others can learn and pickup from these skills, the employee can help others to develop their skills as well for example in team work. Personal Attributes-Personal Abilities These are personal skills and show the employer what an employee is capable of and if an employee can meet the work ethos and requirements.

  1. Evaluate the use of e-commerce in a brick and click organisation

    So Asda has to advertise a lot to increase their online sales. Competition, advertising and promotes tend to be similar to a brick store as they also need to compete with other supermarkets that sell their products in brick stores.

  2. Examine the social implications of e-commerce on society

    Prior to e-commerce these people would have to rely on other people but now can be independent and shop for themselves. Another benefit of e-commerce is that customers can buy anything 24/7. This benefits people who have jobs that do not fit the normal opening hours of shops which means

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work