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Website Design, Creation and Evaluation

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HND COMPUTING Department of ICT Module: Website Design Assignment Title: Website Design, Creation and Evaluation Submitted by: Josh Gardner For the attention of: Mike Bird Date submitted: 30th January 2009 Acknowledgements I would like to thank Mike Bird for all his help with this project, Abstract Summary In this assignment I have researched several current e-business websites, and assessed their respective designs and functionality. The original Assignment structure was: 1. Assess the design and functionality of existing and established e-business sites. 2. Examine a range of web authoring tools for creating multimedia websites. 3. Develop an integrated set of web pages / frames. 4. Develop interactive applications on a web server. For each of the points above, I spent a substantial amount of time researching each area in detail, making sure I had plenty of information so I could make informed decisions. I feel this has had a positive effect on my final results and conclusions. This report is presented in an organised manner, with a logical progression from the initial ideas and assessments, through to the final design and implementation of my website. Microsoft Word was used for the creation of this report. Table of Contents Chapter 1: Introduction p5 1.1 Introduction to Assignment p5 1.2 Action Plan p5 1.3 Chapter Listings p6 Chapter 2: Assessment of current E-Businesses p7 2.1 Evaluation of www.amazon.com p7 2.2 Compatibility of Amazon with multiple browsers p10 Chapter3: Examination of Web-Authoring Tools p14 3.1 Markup and Scripting Languages p14 3.2 Commercial web authoring tools p15 3.3 Conclusion p17 Chapter4: Development of web pages/frames p19 4.1 Concept and Methodology p19 4.2 Planning and Analysis p19 4.3 Design p21 4.3.1 Look and Feel ideas p21 4.3.2 Design Methodology p21 4.4 Implementation p21 4.5 Pre-Publishing Testing p30 4.6 Promotion p33 4.7 Innovation p33 Chapter 5: Development of applications on web server p34 5.1 Hosting p34 5.2 Post-Publishing Testing p35 5.3 Turning WorldGolf into an E-Business p36 5.4 Evaluation p37 5.5 Maintenance Plan p37 Appendices p38 References p47 1.1 Introduction ...read more.


I have decided to go for a golfing e-business, selling various golfing items such as clubs, bags and golf clothes to name but a few. The is prompted by the fact that I myself have a great deal of interest in the sport, and have a good knowledge of golfing products. Also the idea of a golf e-business fits nicely with the size and scope of what I am trying to achieve with this project. Therefore for this purpose I will be creating the company: World Golf, an online retailer of golfing goods. Whilst researching development methodologies, it became clear to me that there aren't that many specific to web development. The most suitable I found was the John December methodology . This is a 6-fold development methodology, focussing on core components of Planning, Analysis, Design, Implementation, Promotion and Innovation. This will be the methodology that I will roughly adhere to during my development. 4.2 Planning and Analysis Who is the website aimed at? The site is primarily designed for the golfing audience, and this will be where the majority our business lies. Attracting customers from outside our normal target zone will be an ongoing problem for the business. Our target audience will be people in the age range of 18 - 50 year olds i.e. the general golfing society. I will have to take this age range into account when designing the website, in terms of layout, colour and accessibility. Why create the website? The reason for the creation of the site is to establish an interface between World Golf and its customers, and ultimately allow the products and services to be purchased by the consumer. How will the website be created? The website will be designed using Macromedia Flash scripting and Macromedia Dreamweaver. What maintenance will be required once fully developed? Ultimately the site will reflect a real shop. Therefore products will need replacing, quantities updating, sales advertised etc... ...read more.


Style #4 This final theme uses bold and luxurious colours to give a sense of quality. The splash of green helps give the otherwise bland scheme a nice kick. APPENDIX C - Results from the Questionnaire. Look and Feel Questionnaire Please look at the different website templates on the preceding page and also the four different colour schemes then answer the following questions: Question 1: Which style template do you think is most accessible? Question 2: Which style template do you think is the most professional? Question 3: Which style template do you feel is the best compromise between Originality and Professionalism? Question 4: Which colour scheme do you think is the most suitable for an Online Golf Shop? Question 5: Would you prefer a website with: Question 6: Are there any other details you feel which are important? ................................................................................................ ................................................................................................ ................................................................................................ Thank You Josh Gardner APPENDIX D Development Log Throughout the development of the project several images were used and edited, and HTML code was written. The Images are accounted for here: The full HTML code is displayed below: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <meta http-equiv="content-type" content="text/html; charset=UTF-8"> <title>World Golf</title> <link href="style.css" rel="stylesheet" type="text/css"> </head> <body> <table cellspacing="0" cellpadding="0" align="center" id="main_table_shell"> <tr> <td><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,24" width="766" height="750"> <param name="movie" value="flash/main_v7.swf" /> <param name="quality" value="high" /> <param name="wmode" value="transparent" /> <param name="menu" value="false" /> <!--[if !IE]> <--> <object data="flash/main_v7.swf" width="766" height="750" type="application/x-shockwave-flash"> <param name="quality" value="high" /> <param name="menu" value="false" /> <param name="wmode" value="transparent" /> <param name="pluginurl" value="http://www.macromedia.com/go/getflashplayer" /> FAIL (the browser should render some flash content, not this). </object> <!--> <![endif]--> </object></td> </tr> <tr> <td height="100%" bgcolor="#2F333C"></td> </tr> </table> </body> </html> Size of main_v7.swf (Flash Movie): 210kb There is also the Style Sheet file, Style.css. The full code for this file is below: td { text-align: left; font-family:tahoma; font-size:11px; color:#798290; line-height:14px; vertical-align:top } a {text-decoration:underline; color:#9FEC00;} a:hover {text-decoration:none;} img { border:0;} table { height:100%; width:100%; border:0;} body { margin:0px;padding:0px; background:#444C59;} input, textarea {font-family:tahoma; font-size:11px; border:1px solid #6B6B6B; background:#ffffff; color:#313B48; padding-top:1px; padding-left:4px;} span a { color:#AEBACD;} span { color:#AEBACD;} ul {margin:0; padding:0; list-style:none} li {background:url(images/a. ...read more.

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