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Which formal document is the best and why

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Introduction

Which document is the best and why? Letters: I contrasted two letters from two different companies. The first letter I analysed was from 'Sharkey's Hardware' and the second letter was from 'David Silver Spares'. These two companies differ greatly in many ways including; size, location and genre of products. As a result of these immense differentiations they operate in a completely different way. Sharkey's hardware is a very small family owned DIY store located in Newtownbutler, Co. Fermanagh. Although he is operating on a small scale he still sends out formal letters to his customers. The letter I received from Sharkey's hardware is very professional and looks very formal. It is word processed and incorporates headed paper containing a logo. All the relevant details are contained in the letter head and all the information is easy to understand due to its size. The letter includes my address, date, and message and has been signed by the proprietor. This letter gets straight to the point is very easy to understand and well spaced. ...read more.

Middle

Again both of these companies differ in a number of ways including: size, and genre of products. Both companies are located in Northern Ireland however the Autotrader operates on a massive scale compared with Sharkey's Hardware. The purpose of a credit note is to provide a clear concise description of a reimbursement for a product or service. A credit note should be easily cross reference-able with the statement at the end of the month. The way both of these firms operate has been the basis for the design and function of their credit notes. For instance as the Autotrader operates on a much larger scale they send hundreds of credit notes out every week whereas Sharkey's may send one. Therefore these credit notes take a different design even though they both carry out the same function. The credit note I received from the Autotrader contains much more detailed information than the credit note I received from Sharkey's hardware. Autotrader's credit note is very colourful and printed on a colour printer whereas Sharkey's is very dull and printed in black and white. ...read more.

Conclusion

The invoice I received from David Silver seems to be much more detailed and looks more formal than that used by the Autotrader. However I get the impression that the Autotrader are trying to lose the formal look of invoices due to the layout used on their invoices. Both invoices carry out their primary function and both include document numbers so could be easily liked to a statement. In my opinion I like both of the invoices but each invoices sends out a different message to the customer. The invoice from David Silver adapts the old formal style of invoice whereas the Autotrader's invoice adapts a newer style. The newer style looks a lot better and still carries out the primary functions of an invoice. There is much more colour used and all the sections are broken up with the help of coloured borders. From the simple reason that we are moving into a changing environment I would prefer to adapt the newer style used by the Autotrader. It presents their company as been an up-to-date ever-changing organisation moving with the time. In my opinion I feel that this style develops a better corporate image and this is why I would prefer the invoice used by the Autotrader. ...read more.

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