• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Outline many of the basic elements of law that relate to business and marketing.

Extracts from this document...


Table of Contents Introduction 2 Section 1: Business Entities 3 Section 2: Codes of Practice/Standards 5 Section 3: Contract Law 6 Section 4: Consumer Law 7 Section 5: Intellectual Property Law 8 Section 6: Business Premises 9 Section 7: Occupational Health, Safety and Welfare (OHS&W) 10 Section 8: Insurance 11 Reference List 12 Introduction This research report will outline many of the basic elements of law that relate to business and marketing. I plan to develop a portfolio of information over the coming weeks, which I can then use as a reference for further study and research. The areas of law that I will focus on in this report include: * Business Entities * Codes of Practice/Standards * Contract Law * Consumer Law * Intellectual Property Law * Business Premises * Occupational Health, Safety and Welfare * Insurance The topics stated above have been identified by Tafe SA Business Services (2006) as being the 8 most relevant parts of law that relate to marketing companies (and employees of those companies). These main areas are where marketers are most likely to have legal obligations and encounter ramifications if laws are not followed correctly. This is extremely relevant to my chosen area of study and will serve as invaluable knowledge for my future career. This document contains information from many sources. These include: Tafe handouts, lecture notes, the Internet, books and online databases. I aim to introduce readers to the basic aspects of law that relate to marketing, and present the facts in a forthright, understandable manner. Section 1: Business Entities a) Visit the ASIC website. Select one of the current news events and discuss the main issues and the outcome. Name of Media Release (ASIC 2006): "New taskforce warning on scams - Delete it! Hang up! Destroy it!" The above media release was sourced from the ASIC (Australian Securities and Investments Commission) website. The main issues and concerns within this article relate to scams and crimes involving fraud. ...read more.


iii) Frequently used in business, lease agreements are contracts that outline the responsibilities and duties of both Landlord and Tenant for a fixed term. Lease agreements can apply to both residential and business properties. b) Include a copy of one of these contracts and list (or highlight in different colours) -SEE ATTACHED LEASE AGREEMENT- The TENANTS responsibilities and duties under the contract are highlighted in BLUE The LANDLORDS responsibilities and duties under the contract are highlighted in YELLOW Terms and conditions that apply to both parties under the contract are highlighted in ORANGE Fields of the contract that must be completed by both parties are highlighted in GREEN What might be considered a breach of this contract? Breaches of the above-mentioned contract may include: * The Landlord entering the leased premises, (not in the case of an emergency) without previously arranging to do so with the Tenant would be a breach of Section 9; "Landlord's right of entry". * Failure of the Tenant to notify the Landlord of any damages caused as a result of removing a fixture is a breach of Section 12: "Removal of Fixtures" * A Tenant knowingly using a premises for illegal purposes would be in breach of Section 6: "Use of Premises" * Failure of the Landlord to maintain the premises and ancillary property in a reasonable state of cleanliness would constitute a breach of Section 4 of the agreement entitled: "Maintenance of Premises". Section 4: Consumer Law a. Identify six particular points of consumer legislation that will impinge on your business (include a discussion of both State and Federal consumer legislation where applicable) 1. Misleading and Deceptive Conduct - s52 Trade Practices Act and s56 Fair Trading Act (SA). This legislation prevents corporations from engaging in conduct that misleads or could mislead consumers. Eg, a packet of crisps may be advertised as 'light', leading consumers to believe they are lower in fat, when in actual fact, the fat content is very similar to that of normal crisps. ...read more.


employer's lawful and reasonable commands * To be faithful to the employer's best interest and retain confidential/private information * To act in an ethical manner (including punctuality and attendance) d. Briefly outline one way you could use to keep abreast of any changes to OHS&W legislation. Regularly check websites such as 'SafeWork SA' and 'Work Cover'; join mailing lists and stay up to date. Section 8: Insurance a. Given the potential legal risks identified in the course, list several risk management strategies you may implement to reduce your risk. Risks can be controlled and managed using the following techniques * Educate staff about potential risks * Request that staff conduct a risk assessment of their work areas * Assess security issues * Ensure business is not under insured * Take steps to minimise occupational health, safety and welfare risks within workplace. b. Is there a specific insurance (or package) available for your industry that meets your needs? Research some of the insurance company websites and/or contact your industry association. Insurance that is very much needed in the marketing industry is public liability insurance. This is insurance that covers claims by a third party for death, injury, loss or damage resulting form a product supplied by a firm. After researching some Insurance agencies, I have found that a sound provider of public liability insurance is SGIC Business Insurance. See enclosed printout of SGIC Retail Insurance Policy. Reference List Business unit of the Department for Administrative and Information Services, 2005, 'OHS', SA Government, viewed 10 April 2006, <http://www.safework.sa.gov.au/show_page.jsp?id=2263> Business.gov.au, 2005, 'Liability Insurance', Australian Government, viewed 10 April 2006, < http://www.business.gov.au/Business+Entry+Point/Business+Topics/Insurance/Types+of+insurance/Liability+insurance.htm > Insurance Australia Limited, 2006, 'Insurance for retail businesses', SGIC, viewed 10 April 2006, < http://www.sgic.com.au/pub/sgic/business/insurance/retail.shtml# > Work Cover, 2005, 'OHS&W', SA Government, viewed 10 April 2006, < http://www.workcover.com/Safety/ManagingSafety/LegislationAndPublications/msSafetyPubsRegulations.htm > Codes of Practice 2005, 'Advertising Code of Practice', Codes of Practice, viewed 24 Feb 2006, < http://codes.bli.net.au/Codes.asp?Section=35&Industry=0&Activity=4&CodeType=Australian+Code+of+Practice > ?? ?? ?? ?? Establish Business and Legal Requirements Research Report By Natalie Frey (0755031) - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Sources of Law section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Sources of Law essays

  1. Marked by a teacher

    Critically discuss different possible meanings of justice and explore the relationship between law and ...

    3 star(s)

    Karl Marx' theory is that the law and legal system should intervene in the life of society to redistribute the wealth amongst all. He thought that wealth and property should all be distributed in accordance with ones capacity and needs.

  2. unit6 end of unit assignment civil litigation

    If the judgment creditor knows that the judgment debtor is owed money by a third party, an effective method of execution is to obtain an order from the court diverting the payment from the judgment debtor to the judgment creditor.

  1. Commercial law discussion - 'Transfer of Title by a Non-Owner'.

    goods, provided he buys in good faith and without notice of the seller's defect of title'. Section 23 presents one major problem: that it is essential to distinguish between contracts which are voidable and those which are actually void. The fifth exception the a Sale by an agent- Section 62

  2. To what extent do you think these aims have been (or will be) facilitated ...

    It was suggested in the Law Commission Report 1987 on Overriding Interests that a reform was needed, which will be seen in the Land Registration Act 2002. Thirdly there are minor interests29, which are a residuary group of interests not being capable as being registered estates and are protected from the date of registration.

  1. To advise Reggie, it is necessary to look at the law of adverse possession. ...

    the property, he won't have the overriding interest for the land.16 A person who is in actual occupation but has no right known to law or equity can get no benefit17, nor can a person who has rights but who is not in occupation.18 Thus, Reggie can argue that even

  2. The Land Registration Act 2002 heralds major changes to the law and procedures regarding ...

    As a result of this act, the court whose suppose to give fair and just judgment to the victimize party especially the actual owner, has no choice except interpret the provision of this act accordingly to the purpose laid down behind the passing of LRA 1925.

  1. Law a2 notes

    intends to deprive V of the property and in addition > That the defendant intentionally or recklessly used or threatened to use force - D must intend (or be reckless) to use (or threaten to use) force Burglary Section 9(1)(a)

  2. The Nature of Law in Society

    He felt that society had a certain moral standard, which the law had a duty to support, as society would disintegrate without a common morality. His theory is based on objective morality, a common morality shared by all in society.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work