• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

“Given the growth of the commercial sector, the funding of BBC radio from the licence fee is no longer necessary” Discuss.

Extracts from this document...

Introduction

Donna Staton 9916626 Radio Production Adam Briggs "Given the growth of the commercial sector, the funding of BBC radio from the licence fee is no longer necessary" Discuss. What is the difference between commercial and BBC radio? The main difference between commercial and BBC radio is their sources of funding, Commercial radio is so called because it relies on the income that advertisers pay to air their commercial on the radio station. This method of funding can be good to encourage competition between stations to provide the best radio show so that people tune in. The higher the number of listeners, the more an advertiser will pay to reach the audience. BBC radio is funded by a licence fee, which everyone must pay who owns a television. The focus on the television side of the BBC means that the financial pressure to produce a good radio station is less and therefore many people question whether or not there is any need to keep funding radio in this way. What is the licence fee? The licence fee was first introduced in November 1922 and was set at 10 shillings. ...read more.

Middle

The BBC is currently fighting a battle with the government and the public over a proposed 3 pound increase in the licence fee to fund digital development. The BBC has sufficient money to support it's current television and radio interest and through BBC worldwide Limited they distribute their programmes to other channels and also publish books, CD's, audiotapes, books and magazines. They have a good brand image for quality and relative to other commercial stations they are considered impartial. The original Reithian policy has left remnants of the BBC's image of educating while entertaining. The success of their multimedia exam revision guide, GCSE Bitesize has shown that the brand still holds factual credibility. Why should we want to stop using the licence fee to fund an industry which 50% of all radio listeners listen to? The money, which would be saved by stopping funding the BBC radio stations, could be used to help advance the BBC in fields that will ensure it's long term success. Audio and visual communication systems are becoming digital and many of the BBC's current services are analogue. The equipment and time needed to bring it's output up to the technical standards of digital providers like BskyB and safeguard it's future will ...read more.

Conclusion

However, BBC radio accounts for 40% of the BBC's audience. To leave this vast number of receivers at the hands of a commercially funded venture could spell disaster for the BBC. In the 2000 Broadcasting Press Guild Awards for Television and Radio all the nominations for the categories of Radio factual, Radio entertainment/music and Radio drama were from the BBC. This shows that BBC radio is considered to be of the highest quality in Britain, second to none. Coupled with it's 51.3% audience share this shows that BBC radio is a valuable asset for the corporation and an end to funding from the licence fee would put this in jeopardy. Conclusion From the evidence for and against the funding of BBC radio from the licence fee it seems clear that it is an important part of the BBC with large listening figures, quality output and a credible reputation. It appears that the solution to the BBC's funding problems would not be to rid itself of one of it's more successful ventures. I would say that it would be wiser to have a separate digital branch of the BBC with separate funding. I feel that the growth in radios commercial sector, while substantial, is not enough to threaten the BBC. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Radio section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Radio essays

  1. Marked by a teacher

    What are the advantages and disadvantages of the BBC?

    3 star(s)

    the management & producers, if they stop this scheme and return to the old method, they are going to be out of competition in the broadcasting field. That was one of the most damaging things in the BBC "probably one of the most damaging things in the BBC was producer

  2. The Strengths and Weaknesses of Radio: Exploitation of its Strengths to come up with ...

    Collaborate with other stations or independent producers with whom you have a similarity. If you are primarily a news station, emphasize experiments with news-oriented talk programming before a commercial competitor does this in your market. Promotion: Be proud of your live, local service and tell your story every day.

  1. radio station analysis

    Radio Four do have specialist shows but are still aimed at the more mature listener. Their specialist shows involve complex issues like historic portraits and Theatre of the 1930's. (Covered by Kirsty Lang on Front Row) The discussions do involve guest experts but the presenter usually does most talking.

  2. Sir John Reith was the first Director General of the BBC, and he had ...

    This is clearly not what happened in the case of the BBC, as instead of the lower classes accepting what was being broadcast to them, many of them challenged it. Reith was eased out as Director General by the BBC's Board of Governors in 1938, and whilst things may have

  1. For this coursework I will be reviewing the differences between radio stations. The radio ...

    the duration is always around 305 seconds, compared to Radio ones 90 seconds it is a lot longer. They have used this technique because, the target audience is varied I know this fact because, on their website they state that 'their target audience is varied in age ....so a middle line is formed to report the news'.

  2. What is local radio better at than National Radio?

    As I know, there is not much of a difference everybody seems to enjoy the different types of music but seem to hate the annoying self promoting adverts/jingles. * Investigating an Asian Radio Stations Schedule. I have finally found a schedule for a local radio station; this station is one

  1. Free essay

    REVIEWING RADIO STATION

    make an important contribution to this purpose amongst its audience by providing a platform for new and established British Asian talent. In its music output, BBC Asian Network should cover a wide range of genres with an emphasis on new music and on nurturing and developing new acts.

  2. The radio.

    M, to show that it was a Marconi installed wireless radio system. The Titanic's call sign started of as MUC, but was later changed to MGY. The two Marconi wireless operators on the Titanic were John G. Phillips and Harold Bride.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work